Are you a business owner on the hunt for a talented marketer with experience in all things digital but can’t seem to find the right candidate for the job? Well, you’re not alone. Recent research has revealed that there’s a widespread shortfall in digital marketing talent.
According to the 2014 Marketing Score Report, which surveyed 318 marketers, executives and entrepreneurs, organizations don’t believe their internal marketing teams have the skills needed to launch a successful high-impact marketing campaign. In particular, marketers lack expertise in lead management, which, according to 86 percent of organizations, is a high-priority goal.
So what can organizations do to boost lead generation? For starters, they can take a note from companies that are doing it right. According to the survey, “high performers”—or organizations that rated lead volume as an asset—use premium content and blogging to boost lead generation. But without the right employees or expertise, creating custom content and launching a successful blog can be extremely difficult. This is where a content strategy vendor comes into play.
A content strategy vendor takes the weight and stress off of your shoulders by helping execute all of your content and marketing needs from social media management to custom content distribution. Now we know what you’re thinking: “Why would I want to outsource content?” Here are three reasons why:
1. They’re experts: Marketers wear many hats, making it difficult for them to really concentrate and perfect one specific niche. Content strategy vendors, on the other hand, live and breathe content creation. They know how to optimize content to get more traffic; write compelling copy to engage readers; use techniques to boost conversion rates—you name it and a content strategy vendor knows how to do it.
2. Saves time and money: As the age-old saying goes, time is money. Outsourcing content to a vendor saves you an enormous amount of time—time that can be better spent on bigger projects. Gone are the days of hunting down colleagues and begging them to find time in their busy schedule to blog. What’s more, outsourcing also saves you money as you don’t have to spend funds on training employees to complete certain tasks.
3. Provides consistency: The only thing worse than not having a blog is never updating it. For a content strategy to work it needs to be consistent. The life of a marketer is busy and, as such, things like updating the blog or posting on social media often get overlooked. Conversely, a content strategy vendor ensures that you are getting a steady stream of high-quality content to populate across several different marketing channels.
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