Your small startup operation is off to a red-hot start. Born out of the startup boom that provided $47.3 billion to new businesses last year, you are cruising along into March in high spirits and with strong profits. But will your business survive in 2015, or will it crash and burn along with all of the other new businesses that fizzle out every year due to overspending and a lack of product demand?
It’s no secret that achieving long-term success in the competitive startup landscape is a difficult task. After all, about 400,000 new businesses are created annually; yet 470,000 small businesses ultimately fail every year.
If you want to ensure your business grows out of its nascent stage and achieves the long-term growth and stability it is capable of attaining, one of your primary areas of focus should be obtaining online leads. Why? Because as we discussed in a recent article, research shows that businesses that generate at least 40 percent of leads online grow four times faster than companies that do not.
In assessing all of your lead generation strategies, content marketing should be at the forefront of your agenda. Unlike traditional forms of advertising, content marketing can help you connect with key customers in your space by educating them about your core products and services, and highlighting your position as a new significant player in your industry.
As a startup operation, most customers do not know about your brand. So by creating multimedia like videos, blogs, social media posts and in-depth whitepapers, your company will introduce itself to new online audiences and gain a reputation as a thought leader.
This will go a long way in establishing your business as a trusted source of information to your readers. By supplementing your website with an informative blog or by filling the subpages of your website with copy that makes it easy to understand who you are and what you do as a business, you will create a lasting impression with your customer base.
As an added bonus that you may not have considered, content marketing will help you think about your own business differently. It’s so easy to get caught up in the demands of everyday operations with a new startup that you don’t spend enough time focusing on brand image, consistent marketing and critical stances on key issues in your industry. Remember that at the end of the day, the image that you show your customers online will go a long way in determining whether they want to do business with you.
Here at Content Boost, we want to help you forge your startup’s brand image so that you can thrive for years to come. Click here to learn more about how our dedicated team of professionals can work with your brand to create a custom content plan that aligns with your core goals and strategies.
