You’ve been staring at your inbox for several weeks, waiting for professionals with the right content qualifications to flood your business’s marketing and HR departments with resumés. By now, you’re wondering where all of the experienced marketers are hiding. The truth, however, is that there is a big shortage of qualified talent in this field; and it’s affecting marketing departments of all sizes across the U.S.
According to a recent study from SkilledUp.com, 94 percent of surveyed marketing professionals indicated that content is a critical business strategy. It’s for this reason that 40 percent of respondents increased their spending on content marketing in 2014, and 50 percent of respondents indicated they will do the same in 2015.
Yet 34 percent of respondents expressed they can’t find job candidates who possess the right skills to fill their content production needs.
Why is there such a shortage of qualified job candidates in content marketing? It could be due to the fact that content marketing is still a relatively new industry. While the need for Web content has exploded over the last several years (due in large part to Google’s decision to change its search engine qualifications to rank for content back in 2013), many marketers are still trying to break free of traditional advertising mindsets and update their skill sets accordingly.
Adding to the challenge is the fact that while many of these skills can be learned and applied in new roles (like using social media and Web analytics to further your engagement and conversion rates), learning the art of brand journalism is more difficult; and this is where many companies are falling short. It’s one thing to move forward with a content marketing agenda, but at the end of the day your company needs to execute that plan by producing interesting and compelling material to be successful. Producing that material on a consistent basis is a unique skill, and a result, there are more job openings than individuals who are qualified to fill them.
The good news is that if you’re facing this challenge, you can always outsource your creative needs to a team of trained content marketing professionals. Outsourcing creative talent is a risk-free, cost-effective approach to finding the innovative editorial talent you desperately need. A custom content producer will work directly with your team to identify your business’s core offerings, and will supply you with a regular influx of industry news, case studies, white papers, interviews and thought-provoking articles.
You will also gain access to a team that can help you think about your products and solutions in new and exciting ways. A custom content producer will help transition your brand into an independent thought leader in its industry; that is, a place where other customers and businesses will turn to for information and advice as well as solutions.
So, let’s solve your need for content production and get your brand started on the road to content marketing success by clicking here.
