|[April 09, 2018]
Business Wire Takes Press Release Service to New Dimensions with Business Wire Interactive Media
Business Wire on Monday announced the launch of its Interactive Media
service which transforms how news is delivered and consumed. The service
breathes new life into traditional news release content with multimedia
and dynamic updates as the news evolves.
This press release features multimedia. View the full release here:
Wire's Interactive Media is the only service that moves beyond a
flat press release to create multidimensional StorySets™. A StorySet
starts with a written press release and augments it with visual assets
such as customer video clips, data-rich infographics and photos.
Customers can update StorySet content as news evolves, extending the
life and long-term engagement of the news event. The result is an
interactive experience with multimedia and clickable hotspots that
travel with the news release.
"In keeping with Business Wire's commitment to innovate and deliver
exceptional value to our customers, I challenged my team to create the
next big idea in story distribution," said Geff
Scott, CEO of Business Wire. "This is the first of many innovations
designed to uplevel the media experience for agencies, marketing teams
The StorySet can include hyperlinks to social channels for deeper
engagement and sharing, as well as links to corporate or ecommerce sites
to drive traffic, engagement or conversions.
"Great content and PR naturally align to bring out the best in each
other," said Katelyn Holbrook, Senior Vice President at Version 2.0
Communications. "This innovation from Business Wire brings the press
release to life and maximizes the opportunity for our clients to engage
their target audiences."
Clients can track performance metrics
such as engagement and message adoption to prove business impact and use
the insights to optimize story updates. Metrics and engagement can be
tracked by hotspot, length, frequency and device.
"While the press release has been a staple of marketing and public
relations campaigns for decades, no one has reinvented its function in a
modern, multi-media world," said Jane Gideon, CEO of Incendio
International. "Our clients across the world have been begging for a
more holistic way to issue news that incorporates text, video, graphics
and the many components reporters need to do a well-rounded story today.
We are excited to work with Business Wire as they bring news
dissemination into the twenty-first century."
About Business Wire:
Business Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia, host online
newsrooms and IR
websites, build content
marketing platforms, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented NX Network. Business Wire has
29 offices worldwide to securely meet the varying needs of
communications professionals and news consumers.
Learn more at http://pr.businesswire.com/interactive
and follow updates on Twitter (News - Alert): @businesswire
or on Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180409005788/en/
[ Back To Homepage ]