Convey Introduces Channel Accelerator Program to Deliver Channel-Ready Solutions to Master Agents & Sales Partners
ATLANTA, April 11, 2018 (GLOBE NEWSWIRE) -- Convey Services today introduced the Channel Accelerator program to deliver new telecom, cloud, Internet of Things (IoT) and other related business services to the telecom/cloud channel through the Convey network of master agents and their 20,000+ sales partners. Channel Accelerator (www.channelaccelerator.com) screens new providers, then helps structure their marketing, compensation and support programs to make them channel-ready. The Program provides master agents with the ability to sell services under a single Channel Accelerator agreement. It complements the IoT Channel Accelerator (launched in March) and is designed to expand the categories of vendor and providers that can participate.
“There are quite a few services that don’t make it into the channel, even though they offer unique opportunities that agents would benefit from,” said Carolyn Bradfield, CEO of Convey. “Technology providers often don’t understand the investment they must make to structure a successful channel program and secure agreements with master agents. Channel Accelerator removes barriers to channel entry. Providers sign a universal agreement with Channel Accelerator so any master agent can immediately represent their services and be compensated.”
“Channel Accelerator helped EnergyWare understand how to clarify our value proposition, create a sales and marketingstrategy and better work within the channel,” said Michael Bertamini, CEO of EnergyWare, an LED lighting services provider. “We began working with Convey last fall and it immediately gave us access to the channel. Our deal flow has grown dramatically, motivating us to shift to a channel-only revenue model. Our success has allowed us to recruit experienced regional channel managers to better manage referrals from our expanded marketing reach.”
Providers in Channel Accelerator collaborate with Convey to develop their channel program and create a go-to-market strategy. The marketing message is developed so sales agents will understand the perfect customers for each provider’s services and how to best engage the vendor when a sales opportunity is identified. Convey helps structure every channel program, advising on an appropriate commission strategy, sales processes, along with customer onboarding and support. Channel Accelerator generates marketing outreach directed to agents in the Convey network using educational webinars and email campaigns. The new Conduct™ Campaign management solution provides pre-packaged email marketing campaigns for sales partners to deliver to their customers and prospects promoting new services and creating deal flow.
Convey and the Channel Accelerator program will be featured at the EnergyWare booth at the 2018 Channel Partners Conference & Expo in Las Vegas April 18-20 — Booth 3000. Visit Channel Accelerator at www.channelaccelerator.com.
About Convey Services
Convey Services manages networks of connected content and marketing portals designed to inform, educate and engage channel partners and direct sellers in the telecom/cloud space, the property and casualty insurance market and food distributors. Convey’s portal technology automates and organizes partner management and integrates email marketing technology for outreach to members and enables members to run email marketing campaigns to their customers and prospects. For information visit www.conveyservices.com, email@example.com or call 888-975-1382.
Bruce Ahern — (770) 580-0810
Chief Marketing Officer
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