|[April 16, 2018]
Bridg Acquires Relevant Mobile
At the Restaurant Leadership Conference, Bridg,
a Los-Angeles based technology company that enables data-driven
marketing based on individual buying behavior, today announced it is
joining forces with Relevant
Mobile, a pioneering POS-integrated mobile app, loyalty and rewards
program developer. Together, the companies bring the most complete suite
of marketing software to restaurant and retail marketers and their
Included in the suite is Bridg's CRM that combines siloed customer data
sources such as point-of-sale, emails, SMS, loyalty and others, into
single, unified 360º profiles. Bridg 360º profiles are enriched with
external and predictive data and then made ready for use in segmentation
and audience creation. The suite also offers email marketing, campaign
workflow including local store marketing, sales and increment lift
measurement and loyalty.
The fusion of Bridg and Relevant Mobile creates a world-class team of
over 100 experts in data science, engineering and marketing serving
regional concepts to the nation's largest restaurant brands. Gerrine Pan
and Dazhi Chen, Relevant Mobile Co-founders, will remain in leadership
roles, continuing to lead the Relevant Mobile team in developing and
supporting their products.
"Restaurants and retailers that are loved by their guests have become
part of their guests' lifestyles. The new Bridg suite of products gives
marketers the ability to drive transactions by bringing customers in the
door and guiding their experience and engagement to help them fall in
love with the brand," said Amit Jain, Founder and CEO of Bridg. "We are
really excited to welcome the Relevant Mobile team to our family.
Gerrine and Dazhi have built a great product, strong team and delivered
industry-leading mobile, loyalty and ordering solutions to the biggest
restaurant brands in the U.S."
Complete Suite of Transaction-Powered Marketing Software for
Restaurant & Retail
Bridg software is powered by daily point-of-sale transactions, over
time, building 360º profiles for each guest. Data from loyalty, online
ordering, email, catering and nearly any other source is supported as
well, creating a deeper understanding of each customer. Together, Bridg
and Relevant Mobile offer the most complete suite to deliver marketing
based on individual behavior on any channel or device:
Target (News - Alert) precise audiences and measure daily impact - Powered by
Bridg's 360º customer profiles, the suite includes a CRM solution for
building audiences of verified customers beyond loyalty and email for
marketing nearly anywhere. Targeting these guests based on individual
behavior performs fundamentally better than 'lookalike' segmentation.
Daily measurement of actual sales transactions includes incremental
lift and allows for quick optimization.
Deliver email marketing driven by guest behavior - The new
email platform includes an entirely redesigned experience for creating
email campaigns. The one-page builderprovides easy message
personalization, broad promotions support and powerful local store
marketing. Campaign reporting is tied directly to revenue.
Get consumer and business lifecycle analytics across an entire
customer base - Bridg 360º customer profiles include an
extraordinary level of insights and detail. Each guest has their own
historical record correctly associated across multiple payment forms
making it possible to know overall customer composition: who is new,
regular or has stopped visiting. Get daily updated frequency bands,
menu-level performance, loyalty/email participation rates, online
order adoption and more.
Quickly launch fully-featured mobile apps - Bridg mobile apps
provide loyalty, ordering, mobile payment, guest satisfaction surveys
and gift card solutions wrapped in a custom interface that naturally
extend a retailer's brand, creating a space for feedback, dialog and
community. Tight integration with the point-of-sale makes for seamless
in-store execution and backend data capture.
Proactively engage and reward the right guests - Create loyalty
without unnecessary discounts by using the power of Bridg 360º guest
profiles to engage and nurture regular customers at the right time, in
the right way. Easily implemented in-store and online, Bridg loyalty
is built for trouble-free customer participation in visit-based,
point-based, sweepstakes, games and other rewards offers.
"Competition is intense. Restaurants can't keep up with just rewards
programs and great LTOs. They need integrated platforms rooted in
quality data to understand individual consumers and their actual
interactions with a brand," said Jain.
"Relevant Mobile has always acutely focused on delivering the best
mobile experience to restaurant guests," said Gerrine Pan, Co-founder of
Relevant Mobile. "By combining organizations, we now offer restaurants
the ability to supercharge their mobile strategy and loyalty
programs-and acquire large numbers of new users quickly-by leveraging
Bridg's suite of software to deliver precision marketing to better
Founded in 2012 by Jain, Bridg is built around a simple idea: give
brick-and-mortar restaurant and retail chains the same level of customer
knowledge and ability to digitally engage as data-savvy online retailers
like Amazon have. According to Census.gov
real world businesses generate 91 percent of U.S. retail
sales-empowering marketers at these businesses is Bridg's passion.
More information on Bridg including its full range of products can be
found at https://www.bridg.com.
Schedule a demo at https://www.bridg.com/demo.
is a marketing software company that provides a CRM solution, email and
SMS marketing, insights and analytics, mobile app and loyalty program
development for restaurants and retailers. Powered by transaction data,
Bridg builds unique 360º customer profiles to understand individualized
behavior patterns, providing clients with deep data science used to
create wide-reaching, effective personalized marketing campaigns that
drive traffic and sales in a measurable way. Bridg investors include March
Capital Partners, Morpheus
Partners and Visa
About Relevant Mobile
Mobile is a trailblazer in developing customized mobile apps and
mobile-centric data- capturing solutions. Focused exclusively on the
restaurant industry, Relevant offers a holistic technology platform
including loyalty, guest feedback and resolution, ordering, mobile
payment, and gift card solutions and much more to help brands better
understand and engage with their customers. Relevant Mobile works as a
collaborative partner to create a customer experience authentic to its
clients' brands. The result is a customized, white-labeled app with
features that make sense for each client's specific customers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180416005389/en/
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