[May 09, 2018] |
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Leading Creative Content Production Company CreativeDrive Acquires Zebra Worldwide
Independent global content production company CreativeDrive
has acquired Zebra
Worldwide in the next stage of its growth as an international
powerhouse of creative production. The acquisition combines
CreativeDrive's network of over 150 studios in the U.S., Latin America,
Asia and Europe with Zebra's impressive portfolio of video and content
production and localization offices across London, Paris, Cape Town,
Kiev and Sydney.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180509005286/en/
Luke Hammersley, CreativeDrive EMEA CEO and Nic Franklin, CreativeDrive Creative Director & MD South Africa (Photo: Business Wire)
Zebra Worldwide will retain its identity in the short-term, eventually
transitioning to become CreativeDrive EMEA in the coming months. Zebra
Worldwide CEO and founder Luke Hammersley will become CreativeDrive EMEA
CEO, reporting to CreativeDrive's Global CEO, Myles Peacock. Nic
Franklin becomes Creative Director and MD, Cape Town. Sarah Rose has
been promoted from Finance Director to COO, EMEA.
With the recent acquisition of PIA - an award winning top tier US-based
motion and sound company, the company has a global world-class motion
and sound offering that brings together brand awareness and commerce.
The Zebra acquisition further solidifies CreativeDrive's position as the
leader of indeendent creatively engaging content production and
localization.
CreativeDrive Global CEO Myles Peacock., said: "Zebra's ability
to deliver world class video and content production through their global
teams and powerful localization platform addresses brands' insatiable
need for content that is customized for specific regions and cultures.
The entire Zebra Worldwide team is a natural fit to both our existing
culture and our mission to continuously challenge the status quo by
consistently producing high-quality content with unparalleled speed and
scale."
CreativeDrive EMEA CEO Luke Hammersley., said: "The value we have
created at Zebra over the last 13 years is rooted in the shared efforts,
high standards and a premium on client service, as well as a desire to
punch above our weight every day."
"To see that value realized through this acquisition is a proud moment,
not only because it creates opportunity for our people but also the new
depth of service it brings to clients. The move we are making into
CreativeDrive is further disruption to the status quo in our industry.
We are now consultants, content strategists, creatives and producers
working as one company, at scale - changing the way marketers make
content. Working as one unit with CreativeDrive we've already taken
several clients off traditional players and it's proving a powerful
proposition: independent, with global reach, massive studios to work in
and 1000+ fellow creative production experts. The brands we have spoken
to are already excited as it further encourages them to think
differently. We are pitching as content agency of record. It's new and
it's different."
Zebra were supported on the deal by accountants Kingston Smith - the
same firm who managed the adam&eveDDB deal, led by Partner Ian Graham
and Lawyers, Temple Bright, led by James Vickerman. Additional
leadership roles within the newly merged companies will be announced
shortly.
About CreativeDrive
CreativeDrive is an independent global content production company
offering one of the largest studio networks in the world comprised of a
dedicated team of accomplished creative directors, photographers,
directors, motion graphic designers, engineers and specialists.
CreativeDrive combines technology and talent to offer custom solutions
to clients while its proprietary platforms and built-in end-to-end
technology guarantees transparency and efficiency. Recognized as one of
the first business models to actively challenge the status quo by
consistently producing high-quality content with unparalleled speed and
scale in any language, topic or format. CreativeDrive produces
innovative, brand building content that can be scaled, repurposed and
used across channels, ensuring it is fully utilized for the benefit of
their clients' business growth and sales. The CreativeDrive network
includes over 150 studios in the U.S., Latin America, Asia and Europe.
CreativeDrive is a Bertram Capital portfolio company. Clients include
Walmart, Hilton, Hewlett Packard, Home Depot, Estee Lauder, Kate Spade,
Coach, Michael Kors, and Asics. CreativeDrive is a Bertram Capital
Portfolio company. www.creativedrive.com
About Zebra Worldwide
Zebra Worldwide was founded by Management Consultant Luke Hammersley and
Creative Director/Writer Nic Franklin as a production company in May
2005. Over the last 13 years the business has evolved and grown in line
with brand's desire to produce relevant, localized content quickly and
efficiently. Zebra is a major international content partner for brands
and agencies, providing still and moving image production,
post-production, localisation and associated technology services through
their office network across London, Paris, Majorca, Cape Town, Kiev and
Sydney. Through their independent client base and long-standing moving
image localization partnership with adam&eve DDB, Zebra work with a host
of iconic global brands such as Reckitt Benckiser, Hilton, Ryobi
Powertools, Hotels.com, and in 2017 were live in over 100 markets
internationally.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180509005286/en/
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