|[May 14, 2018]
Content Marketing Institute Vice President Peter Loibl joins CONCURED as President & Chief Strategy Officer to Spearhead North American Expansion
CONCURED, the award-winning AI-powered Content
Marketing Strategy platform (CSP), today announced the immediate
appointment of Peter Loibl as President & Chief Strategy Officer. Loibl
joins CONCURED from an extremely successful run of seven years at the
Content Marketing Institute and will work jointly with the CONCURED
executive team in overseeing all business operations, while heading up
expansion in North America.
Commenting on the appointment, CONCURED's CEO, Tom Salvat said: "Peter
has an outstanding reputation in the content marketing world and his
decision to join CONCURED at this exciting time in our growth is
testament to the power and potential of our AI-powered Content Strategy
Platform (CSP (News - Alert)). Our vision is to revolutionize the commercial impact
content marketing can have for a business, and with his proven
track-record of success we are confident Peter will help us supercharge
our ability to execute on that goal."
Loibl's reputation stems from his early-stage involvement in the Content
Marketing Institute (CMI), serving as the media copany's first Vice
President of Sales and publisher of Chief Content Officer magazine.
Loibl played an integral role in CMI's rapid growth, negotiation and
eventual acquisition for $17.6 Million + profitability earn-out in 2016
by United Business Media (UBM), where he was promoted to oversee
business development for a number of their leading US events, in
addition to his leadership duties at the Content Marketing Institute.
"So much time and money is wasted in the name of 'content marketing'
without any real understanding of what content actually works and the
data needed to make better, more profitable decisions. CONCURED is
perfectly positioned to disrupt this industry and deliver much-needed
clarity for brands and publishers by harnessing the power of AI,"
commented Loibl. "Tom Salvat, Dr Tom Wilson (CTO) and the team have
truly built something special, and while my time at CMI and UBM will
certainly be cherished as the highlight of my career, this opportunity
was simply too intriguing not to be a part of."
Robert Rose, CMI's Chief Strategy Advisor and CONCURED advisor
commented: "CONCURED is one of the most interesting technologies I've
seen in the content space in years, and Peter's leadership skills and
strategic in-depth knowledge of the content and marketing space will be
invaluable to the business."
This appointment is one of many high profile names to join CONCURED's
team, including former Head of Google (News - Alert) UK Kate Burns, who will join
CONCURED's board as an investor and board advisor.
Notes to editor
Trusted by the world's leading brands, CONCURED is the world's first
AI-powered Content Strategy Platform that guides the ultimate content
strategy to help maximise engagement and ROI.
CONCURED provides a SaaS (News - Alert) platform that enables content marketers to
Audit, Research, Plan, Distribute and track the Performance of content
like never before.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180514005795/en/
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