|[June 12, 2018]
LeaseQuery Adds Award-Winning SaaS Marketer Peter Garza as New Vice President of Marketing
a leading provider of comprehensive lease accounting software, is
pleased to announce the addition of Peter Garza as vice president of
marketing. Garza's wealth of experience in content marketing, brand
management, demand generation, digital marketing and Six Sigma offers a
combination of skills that will further solidify the company's standing
fastest-growing technology company, as it was named by the Atlanta
Business Chronicle Pacesetter Awards. Garza's primary
responsibility is to spearhead all marketing initiatives for the
company, to accelerate further incremental revenue growth and new
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Peter Garza (Photo: Business Wire)
"Adding Peter to our organization was a real score for us," said George
Azih, LeaseQuery founder and chief executive officer. "His depth of
marketing knowledge and proven track record of developing and executing
revenue growth strategies will enhance our goal of continuing to be the
leader of accounting software. Peter is the right leader to propel our
marketing strategy and drive awareness of our brand and lease accounting
expertise. It's a roud and exciting day for LeaseQuery."
Garza - a 2014 Oracle (News - Alert) Marketing Cloud Markie Award winner for Modern
Marketing and Demand Generation - brings with him more than 20 years of
business-to-business marketing experience. "LeaseQuery has grown
phenomenally - over 900% - and has quickly become the preferred lease
accounting solution among accountants and other finance professionals,"
Garza said, "and joining this cutting-edge organization was an
opportunity I just couldn't pass up. I'm excited about building upon
that impressive growth."
Before joining LeaseQuery, Garza was vice president of marketing at
InTouch Health (News - Alert), the leading telemedicine solutions provider, responsible
for building brand awareness, driving top-line revenue growth via demand
generation, and performing market research. Prior to that, Garza was the
vice president of demand generation and digital marketing for MedAssets,
Inc., a $2.7 billion (market cap) revenue cycle management and
supply/clinical resource management healthcare company. He built out its
demand generation engine, delivering over $118 million of pipeline
within 18 months, which turned into $41 million of incremental revenue.
He was a finalist for both SiriusDecisions Return of Integration (ROI)
Demand Generation and Marketo (News - Alert) Revvie Awards for his thought leadership
and extraordinary results in that role.
Prior to this, Garza was the director of channel marketing for AGCO
Corporation, a $10 billion agriculture manufacturer, where he modernized
its marketing programs, delivering over $288 million in pipeline.
Earlier in his career, Garza held several leadership positions at
Caterpillar, in marketing, distribution development, product support and
supply chain management. He won Caterpillar's annual President's Quality
Award for an effective go-to-market strategy and new product
introduction project that generated over $220 million of incremental
Mr. Garza holds a BS in mechanical engineering from Florida
International University and an MBA from the University of Miami.
LeaseQuery helps accountants and other finance professionals eliminate
lease accounting errors through its CPA-approved lease accounting
software and implementation process. By providing specialized consulting
services in addition to its software solution, LeaseQuery enables
companies across all sectors to ensure compliance with the most
comprehensive regulatory reform in 40 years. It is the first lease
accounting software built by accountants for accountants. For more
information about LeaseQuery, visit LeaseQuery.com
or call 1-800-880-7270.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180612005304/en/
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