|[June 21, 2018]
Accenture and TELUS Win Adobe Experience Business Award for Excellence in Email Marketing
Accenture (News - Alert) (NYSE: ACN) and TELUS have won the Adobe Experience Business
Award for Excellence in Email Marketing. The award recognizes the
success of Accenture's support of the TELUS (News - Alert) omnichannel marketing
transformation to sustain and enhance its industry leadership in
customer service and satisfaction.
During a rapid four-month implementation period, Accenture helped TELUS
migrate 30 different systems and 56 campaigns to one new omnichannel
platform, dramatically decreasing time to launch new campaigns and
increasing overall campaign performance and conversion rates.
"Although we've historically had a large number of channels to interact
with our customers, as a data-driven business, we knew that that wasn't
the right approach to deliver highly personalized omnichannel
campaigns," said Simone Lumsden, VP Brand and Customer Experience,
TELUS. "We partnered with Accenture in order to leverage their marketing
automation experience, cloud capabilities, understanding of the
telecommunications industry, and experience in partnering with telcs to
deliver rapid results, which made them a great partner of choice for
The goal of the project was to help TELUS acquire more customers,
increase cross-selling and enhance the use of the digital channels to
facilitate sales. The award demonstrates the success that can be
realized by using technology to transform and integrate customer
channels across different internal departments.
"Accenture is pleased to have collaborated with TELUS to create highly
personalized, targeted email marketing campaigns to enhance customer
experiences," said Andrew Marchant, a managing director with Accenture's
Communications, Media and Technology Group.
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions - underpinned by the world's largest delivery network -
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With approximately 442,000 people serving clients in more
than 120 countries, Accenture drives innovation to improve the way the
world works and lives. Visit us at www.accenture.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180621005096/en/
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