TMCNet: AWeber Launches Native GoToWebinar Integration Focused on Small Businesses

[October 01, 2018]

AWeber Launches Native GoToWebinar Integration Focused on Small Businesses

AWeber, a global provider of email marketing and automation software, today announced its new native integration with GoToWebinar, making it the first small-business-focused email service provider to integrate natively with GoToWebinar.

The new integration allows AWeber customers to automatically add GoToWebinar registrants directly to an AWeber email list, and sets the stage for deeper, more advanced capabilities moving forward.

"Our new GoToWebinar integration will make it easier for our customers to align their webinar and email marketing strategies," said Jake Wallace, strategic partnership manager at AWeber. "By combining GoToWebinar's webinar solution with AWeber's advanced email automation platform, our customers will be able to improve the way in which they interact with and engage their webinar registrants."

With the new integration, AWeber customers are now able to:

  • Accelerate their subscriber growth by automatically syncing GoToWebinar registrants in AWeber.
  • Save time by not having to manually import lists of subscribers.
  • Eliminate the cost of using a third-party integrator to connect GoToWebinar to AWeber.

"I am excited about the direct interation of AWeber and GoToWebinar," said Gabrielle F., an AWeber customer who runs an online bookkeeping coaching blog. "It removes some of the extra steps that my audience has had to take to sign up for both my webinars and my email list."

Additionally, the new integration will make it easier for AWeber customers to more effectively engage their GoToWebinar registrants by delivering automated email campaigns in AWeber upon signup, or after the webinar by manually applying a tag.

"With a direct connection between AWeber and GoToWebinar, it makes it so much easier to send my audience reminders and get them excited to actually join me on the webinar live," Gabrielle said.

To use the new integration, AWeber customers can simply connect the GoToWebinar integration within their AWeber account. View a recorded video demonstration or read the knowledge base article for detailed instructions on getting started.

To help AWeber and GoToWebinar customers learn how to use webinars and email marketing more effectively, Erik Harbison, Chief Marketing Officer at AWeber, and Daniel Waas, Director of Marketing at GoToWebinar, will host a live webinar, titled "The Worst Webinar Email Fails & How To Avoid Them" on Tuesday, October 2, 2018 at 2 p.m. ET.

About AWeber

AWeber, headquartered in Chalfont, PA, helps more than 100,000 businesses, entrepreneurs and online creators increase sales and profits through its software suite of web-based email marketing and automation tools and educational online courses. AWeber works with more than 350 partner software solutions, allowing AWeber to seamlessly integrate with the apps and services customers already leverage. AWeber's signature customer service team has garnered multiple awards, including Stevie® Awards for Sales and Customer Service in 2018, 2017 and 2016.

The privately held company was founded in 1998. For more information, visit aweber.com, subscribe to the AWeber blog, or follow along on Facebook.


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