|[October 01, 2018]
PRØHBTD Launches Cannabis Strategy Consultancy Group and Bolsters Senior Leadership with Key Hires
PRØHBTD, the leading cannabis lifestyle media and brand platform,
announced today a significant expansion of its capabilities with the
launch of PRØworks, a strategy consulting group, and the appointments of
four senior executives. The consultancy and additions to the senior
leadership ranks are PRØHBTD's latest moves to provide best-in-class
expertise from the mainstream consumer packaged goods and entertainment
worlds to the rapidly expanding, ever-changing cannabis industry.
PRØworks will be led by Craig Binkley, a veteran of Coca-Cola, in a
newly created role of President. Frank Carrère is the new Chief
Financial Officer at PRØHBTD and the former SVP of corporate development
at 21st Century Fox and CFO/COO at interactive game company Fun
Technologies. Glenn Frese, is a former senior executive at Sony, Maker
Studios and Disney who joins as Vice President of Marketing, and Gary
Bryman, a Hollywood media and studio veteran, is the newly appointed
Executive Producer of the company's on-demand content division.
"Our company mission is to lead cannabis from the black market to the
supermarket." said PRØHBTD CEO Drake Sutton-Shearer. "This requires
enterprise-ready capabilities that business leaders can engage with to
help them understand the complex and challenging world of Cannabis. We
are honored to have these fantastic new folks join us on our journey as
we continue to accelerate the mainstreaming of cannabis through
audience, content and products."
Craig Binkley, President, PRØworks
Craig Binkley has nearly two decades of experience as a global business
and senior marketing executive, with specialization in transformational
marketing and growth strategies created and adapted for a wide array of
Before entering the professional services arena, Craig was a successful
leader on the brand side for seventeen years at The Coca-Cola Company,
where he worked as Vice President of Marketing for Coca-Cola Mexico and
as Worldwide Director for Diet Coke & Coca-Cola Light, and the Minute
Maid brand of juices and drinks.
His portfolio of global work includes well-known brands and companies
such as MillerCoors, ConAgra Foods, Pepsi, Kimberly-Clark, Microsoft,
Dell, Accenture, Expedia (News - Alert), Pfizer, Johnson & Johnson, Novartis,
sanofi-aventis, Gannett, Vodafone, Arla Foods, Dow Chemical, Alcoa,
Cintas, Nationwide Insurance, Safeco, GE, Cox (News - Alert) Automotive, the National
Football League and many others.
At PRØworks, he will help companies to understand the cannabis consumer,
products and market to inform and support their strategic initiatives.
Frank Carrère, Chief Financial Officer
Frank Carrère is a seasoned entrepreneur and finanial executive who has
helped both small emerging ventures and large companies scale their
businesses. His experience cuts across media, technology, gaming, retail
and banking. His global ramp-up of the online game service Fun
Technologies contributed to a 20x exit for its investors through a
Canadian public listing and eventual sale to Liberty Global. He also
co-founded an innovative web services company serving Fortune 500
corporations such as Universal, FOX, Sony, Countrywide, Advanta,
Gateway, HP, Nestle and Nissan.
At 21st Century Fox, Frank was responsible for strategy and M&A for the
company's international media division during which time he led the
acquisition of 36 companies across Latin America, EMEA and Asia Pacific,
deploying over $5 Billion in capital and launching over 15 new
international business lines. He also worked closely with senior
management to develop the Hulu (News - Alert) and NatGeo joint ventures.
Frank also worked in Citibank's corporate development group and as a
Principal Consultant at PwC's global strategy and restructuring
practice. Some of his key clients included Blockbuster, Harry & David
He will lead PRØHBTD's finance team and strategic M&A initiatives.
Glenn Frese, Vice President, Marketing
Glenn has overseen digital and traditional marketing, social media, and
direct to consumer initiatives with a focus on the intersection of
content, technology, and brands for a range of businesses over the
course of his career. Glenn began his career at Sony Music, where he
took on increasingly senior roles including SVP of Digital Marketing and
Business Development at Columbia Records.
Following this, he served as VP & head of marketing of Maker Studios,
one of the largest multi-platform networks in the world. There, he
worked with some of the largest influencers and social media stars of
our time, developing original series' and film campaigns distributed
through partners such as Apple, Netflix, YouTube, Dish Network and
Verizon. He has worked closely with leading industry partners such as
Apple, Facebook (News - Alert), YouTube and Walmart.
At PRØHBTD, Glenn is building digital and physical marketing programs to
connect cannabis brands to global audiences. He oversees all aspects of
consumer and b2b marketing, inclusive of social media, content
marketing, events, strategy, and lead generation.
Gary Bryman, Executive Producer, Content
Gary has over twenty years of experience in the development and
execution of creative content. He has worked with Disney, Universal,
Sony, Paramount, Chrysler, MasterCard, Reebok, Kia, Target, Honda (News - Alert),
Western Union, HBO, Showtime, MTV, ABC, NBC, Fox, Myspace, Verizon Go90,
Astronauts Wanted, Mitu, New Form Digital, Netflix, Youtube and
Facebook. Gary is a former member of the National Board of Directors and
the New Media Council for the Producers Guild of America.
As Head of Production for Doug Liman's Hypnotic, (THE OC, THE BOURNE
IDENTITY), he produced branded entertainment campaigns and content for
The Chrysler Million Dollar Film Festival, The Mastercard Priceless
Experience and TERRY TATE: OFFICE LINEBACKER, which premiered during
Super Bowl XXXVII. This campaign went on to be awarded a Gold Lion at
Gary is currently Executive Producer at PRØHBTD's on-demand production
division called RØCKET.
PRØHBTD creates, builds and markets cannabis brands to global audiences.
It's mission is to lead cannabis from the black market to the
The company has built a first of its kind cannabis ecosystem that
includes a brand creation and product development platform complemented
by an original content studio. Additionally, PRØHBTD created the first
and largest multi-platform video distribution network in the Cannabis
industry reaching an available audience of 100+ million people.
Through the company's in-house creative agency, cannabis brands partner
with PRØHBTD for brand and product development, design, market strategy
and branded integration within its original content, which is made by a
team of award winning creators.
PRØHBTD is recognized as the exclusive global cannabis partner of
Advertising Week and Entrepreneur Magazine.
The company is venture backed with $12 Million in funding and has
offices in Los Angeles, New York, Toronto and Vancouver.
Learn more at www.prohbtd.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20181001005236/en/
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