|[October 11, 2018]
CMG Financial Rebrands Digital Down Payment Platform as HomeFundIt
CMG Financial, a privately-held, well-capitalized mortgage banking firm
headquartered in San Ramon, CA (News - Alert), announced today the rebranding of its
digital down payment platform to HomeFundIt™. The name change will more
accurately represent the scope of the platform, its versatility, and how
it serves consumers and partners.
HomeFundIt has disrupted traditional down payment assistance
options and changed the way savvy home buyers save for a down payment.
Since its launch in October 2017, the digital down payment platform has
evolved from friends and family supporting each other to organizations
and partners sponsoring members. Over the past year, HomeFundIt
has helped over 450 families raise over $1.42 million toward down
payments. In an extra effort to support its inaugural users, CMG
Financial has contributed $815,692 in grants for home buyers who
completed home buyer education or pre-purchase counseling.
Later this year, HomeFundIt will introduce the "UpIt™" feature
allowing retail partners to contribute portions of online purchases to HomeFundIt
campaigns. HomeFundIt users can increase or "up" their down
payment savings every time they or someone in their network shops at
participating retailers. HomeFundIt is currently assessing and
building retail partnerships; if you are interested in partnering please
Most recently, HomeFundIt launched its Realtor portal (https://realtor.homefundit.com/),
a vehicle for real estate professionals to create personalized websites
and marketing materials to reach a network of soon-to-be home buyers.
Through the portal, real estate professionals can both raise brand
awareness and incentivize home buyers by pledging funds towards non
recurring closing costs.
"CMG Financial is dedicated to finding innovative ways to fulfill
underserved communities," said Kim Callas, EVP-CMG Financial. "HomeFundIt
gives real estate professionals the opportunity to stand out in an
increasingly competitive housing market, enables companies to attract
and retain top talent, and most importantly empowers home buyers and
makes homeownership more accessible to a vast, often overlooked,
creditworthy market unable to save for a down payment. Our goal is to
empower responsible home buyers and put them in a more stable financial
situation when it's time to buy. We believe that there are many entities
that share our beliefs and look forward to finding new ways to connect
them to our service."
In addition to the direct-to-consumer model, HomeFundIt is
available as the standout employee benefit that differentiates companies
from the standard medical, dental, and paid vacation packages and helps
employees establish roots in their locale. Other organizations such as
nonprofits, religious groups, and labor unions can also contribute to
campaigns through various partnership programs. To learn more and find
participating organizations visit https://org.homefundit.com/.
About CMG Financial
CMG Financial is a well-capitalized, privately held mortgage-banking
firm founded in 1993. The company makes its products and services
available to the market through three distinct origination channels
including Retail Lending, Wholesale Lending, and Correspondent Lending.
CMG Financial currently operates in all states, including District of
Columbia, and holds federal agency lending approvals with HUD, VA, RHS,
GNMA, FNMA and FHLMC. Throughout the mortgage banking and housing
markets, CMG Financial is widely known for responsible lending
practices, industry and consumer advocacy, product innovation, and
View source version on businesswire.com: https://www.businesswire.com/news/home/20181011005874/en/
[ Back To Homepage ]