TMCNet: CMG Financial Rebrands Digital Down Payment Platform as HomeFundIt

[October 11, 2018]

CMG Financial Rebrands Digital Down Payment Platform as HomeFundIt

CMG Financial, a privately-held, well-capitalized mortgage banking firm headquartered in San Ramon, CA (News - Alert), announced today the rebranding of its digital down payment platform to HomeFundIt™. The name change will more accurately represent the scope of the platform, its versatility, and how it serves consumers and partners.

HomeFundIt has disrupted traditional down payment assistance options and changed the way savvy home buyers save for a down payment. Since its launch in October 2017, the digital down payment platform has evolved from friends and family supporting each other to organizations and partners sponsoring members. Over the past year, HomeFundIt has helped over 450 families raise over $1.42 million toward down payments. In an extra effort to support its inaugural users, CMG Financial has contributed $815,692 in grants for home buyers who completed home buyer education or pre-purchase counseling.

Later this year, HomeFundIt will introduce the "UpIt™" feature allowing retail partners to contribute portions of online purchases to HomeFundIt campaigns. HomeFundIt users can increase or "up" their down payment savings every time they or someone in their network shops at participating retailers. HomeFundIt is currently assessing and building retail partnerships; if you are interested in partnering please email [email protected].

Most recently, HomeFundIt launched its Realtor portal (https://realtor.homefundit.com/), a vehicle for real estate professionals to create personalized websites and marketing materials to reach a network of soon-to-be home buyers. Through the portal, real estate professionals can both raise brand awareness and incentivize home buyers by pledging funds towards non recurring closing costs.

"CMG Financial is dedicated to finding innovative ways to fulfill underserved communities," said Kim Callas, EVP-CMG Financial. "HomeFundIt gives real estate professionals the opportunity to stand out in an increasingly competitive housing market, enables companies to attract and retain top talent, and most importantly empowers home buyers and makes homeownership more accessible to a vast, often overlooked, creditworthy market unable to save for a down payment. Our goal is to empower responsible home buyers and put them in a more stable financial situation when it's time to buy. We believe that there are many entities that share our beliefs and look forward to finding new ways to connect them to our service."

In addition to the direct-to-consumer model, HomeFundIt is available as the standout employee benefit that differentiates companies from the standard medical, dental, and paid vacation packages and helps employees establish roots in their locale. Other organizations such as nonprofits, religious groups, and labor unions can also contribute to campaigns through various partnership programs. To learn more and find participating organizations visit https://org.homefundit.com/.

About CMG Financial

CMG Financial is a well-capitalized, privately held mortgage-banking firm founded in 1993. The company makes its products and services available to the market through three distinct origination channels including Retail Lending, Wholesale Lending, and Correspondent Lending.

CMG Financial currently operates in all states, including District of Columbia, and holds federal agency lending approvals with HUD, VA, RHS, GNMA, FNMA and FHLMC. Throughout the mortgage banking and housing markets, CMG Financial is widely known for responsible lending practices, industry and consumer advocacy, product innovation, and operational efficiency.


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