[October 16, 2018] |
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Meet AdLingo, a New Conversational Marketing Platform that Connects Consumers to Branded Conversational Assistants
AdLingo, a new platform built within Area 120, Google's (News - Alert) incubator for
experimental projects, is using the power of display advertising to help
brands deliver their conversational assistants to their customers at
scale.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181016006026/en/
Google-incubated AdLingo taps the power of display advertising to help brands deliver their conversational assistants to consumers at scale. (Photo: Business Wire)
Today, AdLingo announced the launch of a new conversational marketing
platform that will make it easier for consumers to discover branded
conversational assistants. Through AdLingo,
advertisers will be able to place their conversational assistants inside
interactive display ad units and reach their target audience at scale.
The AdLingo team -- consisting of co-founders Vic Fatnani and Dario
Rapisardi, and Head of Partnerships, Stephanie Lyras -- has
been working to solve conversationa assistant discovery for over two
years, partnering with early access technology partners Valassis
Digital, LivePerson
and Take.
Early clients have also included Allstar Kia and live auction site
Tophatter.
"Conversational assistants are revolutionizing how brands and consumers
engage with one another, facilitating real-time, two-way conversations
that let brands answer their customers' most pressing questions," said
Fatnani. "Our new platform is bringing these valuable conversations to
the web pages and mobile apps that consumers are already browsing."
The introduction of AdLingo comes at a time when businesses are
increasingly turning to AI-powered conversational assistants to
streamline the way consumers learn about and shop for their products.
Rather than navigating across a host of product pages and FAQ sections,
consumers can simply type their question into a display ad and receive
the right information within a matter of moments.
In a test campaign, Allstar Kia found that its customers loved having an
always-on, interactive chat experience and that delivering its
conversational assistant directly to consumers went a long way toward
optimizing the research and discovery phases of its sales cycle.
"AdLingo lets our customers browse inventory, determine car trade-in
value and make an appointment with a salesperson -- all within an
engaging, interactive experience that meets them right where they are,"
said Chris Ferrall, Director of Internet Marketing Allstar Kia. "By
using the platform, we greatly increased the scale of our conversational
assistant offering and dramatically reduced the amount of time it took
for customers to learn about, consider and purchase our products."
About AdLingo
AdLingo is a new conversational marketing platform created out of Area
120, Google's incubator for experimental ideas. With AdLingo, brands can
promote their conversational assistants via interactive display ads
across mobile apps and websites. For more information, visit www.adlingo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181016006026/en/
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