TMCNet:  4 Things US Security Seals Manufacturers Must Watch for When Running Email Marketing Campaigns to International Customers

[October 24, 2018]

4 Things US Security Seals Manufacturers Must Watch for When Running Email Marketing Campaigns to International Customers

PLAINVIEW, N.Y., Oct. 24, 2018 /PRNewswire/ -- US Security Seals Manufacturer, American Casting and Manufacturing, shares 4 things to be mindful of when running international email marketing campaigns to customers.

Selling to international customers is a smart idea for security seals manufacturers, as there's no need to limit yourself geographically for a product that can be used globally. But expanding marketing efforts internationally comes with another set of challenges, especially when running email campaigns. Here are 4 things you must look out for when running email marketing campaigns to international customers:

  1. Regulations and laws. The EU General Data Protection Regulation (GDPR) came into effect in May, laying out different guidelines for different guidelines for many different markets, even if your business is not located in Europe. Be sure to keep an eye on the latest regulations and know which apply to your business.
  2. Your timing. The time that customers receive your email is very important. Be sure to utilize the features on your email service that can automatically adjust the send time to account for diffrent time zones. If your email service doesn't have it, that's a red flag that it's not right for your business. Also be sure to keep in mind that different countries have different working times; for example, some countries work Sunday-Thursday, and some countries close their businesses for a few hours during the day.
  3. Language barriers. There's a good chance that your international audience is speaking several different languages. It's up to your business to decide whether or not you'd like to localize your business and what language versions you will include across various countries. If you choose to do so, make sure it is translated by a reliable source who can make the content flow and sound native.
  4. Tone, idioms, or other cultural differences. Tailoring your emails to an international audience goes far beyond translating the text into a different language. You have to take into consideration the tone of your email, and how it is perceived across different countries with different cultures. This also applies to personalization tactics like greetings, common phrases that don't carry the same meaning in other languages, and cultural differences in business practices. Consult someone who knows the language and culture of the areas you want to work with, so you don't make any costly mistakes.

About American Casting and Manufacturing: American Casting Cable Seals Supplier, American Casting and Manufacturing, is a New York based, family-owned manufacturing company, that produces high-quality customizable security seals, including bolt seals, container seals, and trailer seals, across a wide range of industries. Through innovative production, customer service, and both employee loyalty and respect, the tamper evident seals manufacturer has been producing high-quality seals for over 100 years. The company conforms to the highest standards, meeting the requirements of ISO-9001:2008 quality management systems.

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SOURCE American Casting and Manufacturing

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