TMCNet:  ShippingEasy Releases Its Popular Annual Holiday Guide

[October 25, 2018]

ShippingEasy Releases Its Popular Annual Holiday Guide

ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing solutions for e-commerce sellers of all sizes, has released its annual Holiday Shipping Guide, a must-read for online retailers to prepare for the holiday e-commerce season and growth into 2019. While most holiday guides include only cut-off date reminders, this 31-page comprehensive publication also includes operations preparation to leverage gifting as a marketing opportunity well beyond the holiday season. ShippingEasy's FREE Holiday Guide is available for immediate download.

Now in its third year of publication, the 2018 edition has more than doubled in size from the 2017 Holiday Guide, and includes critical advice and tips, including:

  • A detailed breakdown of shipping service levels and rate structures (e.g. flat rate and free shipping), return policies, weekend shipping and delivery, and shipping carrier cut-off dates
  • How to optimize shipping operations and align carriers and partners with holiday strategies
  • Marketing strategies and how shiping can increase brand awareness, new customer acquisition, loyalty, and repeat purchases
  • Holiday gift giving and how to determine the best strategy, from gift wrapping options to what to include on the packing slip
  • Post-Christmas selling strategies and how to use the holidays to springboard into a strong new year of sales

For each topic mentioned above, ShippingEasy provides:

  • Strategic decisions e-commerce merchants need to make now
  • Preparations online businesses need to make before holiday shopping gets into full swing
  • Specific actions e-commerce merchants must take to execute strategies to ensure they are functioning as planned - and to measure success

"The holiday season presents a business-building opportunity for e-commerce sellers like no other time of the year, and it's critical they have a strategic plan in place to ensure success," said Katie May, CEO of ShippingEasy. "ShippingEasy's 2018 Holiday Guide is the most comprehensive resource for developing that plan. If an online retailer wants to create more positive customer experiences, increase revenue, acquire new and repeat customers, and increase customer and brand loyalty, the 2018 Guide has everything they need."

The National Retail Federation reports holiday sales in 2017 increased 5.3% to $687.9 billion.

  • 41% of people celebrating the holidays begin researching in October or earlier
  • 74% of online shoppers shopped online on Black Friday (News - Alert)
  • 36% of online shoppers shopped online on Thanksgiving Day
  • More than 174 million consumers planned to shop online on Cyber Monday, with 64% of them purchasing from a mobile device

To complement the Holiday Guide, ShippingEasy has also produced a detailed synopsis of important holiday shipping deadlines for all carriers.

About ShippingEasy - ShippingEasy is the easiest cloud-based shipping platform on the market. With ShippingEasy, online merchants of all sizes can ship fast, with the best rates, and grow orders. Our powerful integrations with leading online marketplaces such as Amazon, eBay (News - Alert), Etsy, Walmart, Shopify, Magento, WooCommerce and many others, allow customers to manage orders, automate shipping, track shipments, and notify recipients - in one easy-to-use platform. Complete with email marketing, customer and inventory management features, along with our industry-leading phone, chat, and email support - tens of thousands of online merchants use our award-winning software to ship fast, cheap, and to grow their businesses. ShippingEasy is a wholly-owned subsidiary of (Nasdaq: STMP). For more information, visit

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