[October 25, 2018] |
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BetterUp Appoints Deborah Wolf as Chief Marketing Officer
BetterUp, the company that pioneered mobile coaching to help all workers
live their lives with optimal clarity, purpose and passion, today
announced a key hire to its leadership team with the appointment of
Deborah Wolf as Chief Marketing Officer.
"The increasing market demand for personalized coaching continues to
fuel our growth and Deb's expertise in molding startups into superstars
will be instrumental as we rise to the next level," says Alexi
Robichaux, Co-Founder and CEO of BetterUp. "She is a strong leader who
shares our passion for human wellness and fulfillment at work, and we
are excited to welcome her unique skill set to our growing team of
technologist, scientists, and coaches."
As a well-respected marketing professional, Wolf brings nearly 30 years
of experience in creating results-oriented marketing strategies and
driving revenue for high-growth companies across technology, mobile,
human capital as well as human resources. Prior to BetterUp, Wolf served
as Chief Marketing Officer for Lookout and was instrumental in helping
the company pivot from a consumer-facing brand to one focused on global
enterprises.
"I share BetterUp's vision that a healthy, engaged employee drives
productivity and competitive advantage," says Wolf. "I'm looking forward
to pulling frommy years of experience in the human capital and software
space to help employees and their companies see the value in coaching
and make meaningful changes that allow them to thrive at work, and
beyond."
Over her career span, Wolf has built high-performing teams that embrace
technology's impact on marketing and use integrated approaches to speed
revenue growth. Formerly Vice President of Corporate Marketing for
Workday, she started with the company prior to its launch in 2006 and
navigated it through its 2012 IPO, which gained 71.6% in the first day
of trading and was the largest venture-backed IPO since Facebook (News - Alert). Over
her eight-year tenure, Workday leapt from a small startup to a
well-reputed public company with a $15 billion market cap.
Wolf has also held leadership roles building brand awareness and driving
customer demand across lines of business at Mercury Interactive,
Commerce One, and PeopleSoft.
A complete list of BetterUp's Leadership Team is available on its
website.
About BetterUp
Founded in 2013, BetterUp is a mobile-based leadership development
platform used by Fortune 500 companies. With a holistic, science-backed
methodology, BetterUp develops new behaviors and mindsets that enable
high performance amid constant and accelerating change. Through
on-demand, virtual coaching sessions, users practice and reinforce new
behaviors and skills. Individual growth is measured and tracked. With a
diverse range of customers, including LinkedIn (News - Alert), Genentech and Logitech,
BetterUp inspires employees to build the skills to thrive personally and
professionally. To learn more, visit www.betterup.co.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181025005147/en/
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