|[October 30, 2018]
GameStop and Right Media Solutions Bring New Digital Video Network Media Players to More than 3,800 GameStop Locations
GameStop Corporation, the world's largest video game retailer, and Right
Media Solutions (RMS), a digital media software and services company,
today announced a new in-store digital video network upgrade to over
3,800 GameStop locations operating on new Commercial Chromebox media
The newly upgraded network offers digital delivery of content and
advertising to high definition screens. GameStop TV features product
promotions, game previews, developer interviews and other customized
content, as well as advertising targeted to the millions of video game
enthusiasts GameStop serves each month.
Right Media Solutions recently completed the network upgrade of 3900
Chromebox media players for GameStop. The project was successfully
piloted in 25 initial locations and a sub rollout to 300 locations.
Building from the results of the pilot and sub rollout, the RMS team was
able to complete the full network roll out in just over 7 weeks. The
Commercial Chromebox media players are cost effective and powerful. The
flexibility of the Chrome Operating System now provides a solid platform
for the delivery of our client's highly dynamic content demands. Beyond
traditional media, the players offer the seamless integration of HTML5
content as well as onboard Eddystone Beacons. These features provide the
tools required for the network to evolve in-step with advancements in
digital signage technology and consumer attribution.
"GameStop is gaining more brand traction every year, and part of our
success is creating a fun, exciting store environment where our
customers like to hang out," said Mark Qualls, vice president of
operations at GameStop. "The digital GameStop TV network will add a new
dimension of excitement and community to our locations, while at the
same time providing excellent opportunities for advertisers."
"We are very pleased to provide a digital media network solution to
GameStop," said Jeffrey Martin, President and CEO, Right Media
Solutions. "The targeted, flexible nature of this platform is an ideal
way to reach on-the-go consumers using a dynamic and measurable
solution. We are committed to making GameStop TV a leading digital media
the world's largest video game retailer, offers the best selection of
new and pre-owned video gaming consoles, accessories and video game
titles, in both physical and digital formats. GameStop also offers fans
a wide variety of pop vinyl toys, collectibles, board games and more.
Through GameStop's unique buy-sell-trade program, gamers can trade in
video game consoles, games, and accessories, as well as consumer
electronics for cash or in-store credit. The retailer operates thousands
of locations around the world under the GameStop, EB Games and
Micromania retail brands. Fans can find their local GameStop store using
the company's online store
To get the latest news on video gaming and gear, follow GameStop on Twitter,
GameStop, EB Games, and Micromania are part of GameStop Corp. (NYSE:
GME), a global specialty retailer that makes the most popular
technologies affordable and simple.
About Right Media Solutions
Right Media Solutions offers
turn-key digital signage solutions by developing plans, procuring and
testing equipment, implementing the roll-out and providing on-going
support services. The company's headquarters near Boston provides a
unique layout that allows it to offer warehouse and logistic solutions
while simultaneously providing testing and development centers.
Additionally, RMS provides data analytic services to ensure your signage
is effective and optimized.
Through the development of interactive content and dynamic digital
signage media, RMS is driven to enhance brand awareness and create
deeper consumer experiences that translate directly into increased
revenue and customer satisfaction. Our creative team can develop
messages that drive your brand. We develop content for video walls, menu
boards, wayfinders, video displays, interactive kiosks and mobile
Right Media Solutions, based in Salem MA, is privately held. For more
information, visit www.rightmediasolutions.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181030005207/en/
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