[November 05, 2018] |
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IRI and Mindshare Reveal How to Optimize Advertising Campaign Results at Cynopsis' Measurement & Data Boot Camp
IRI:
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WHO:
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Harvey Goldhersz, EVP, Data and Innovation, IRI®
Media Center of Excellence
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Ikechi Okoronkwo, Director, Senior Partner, Advanced
Analytics Lead for Marketing Sciences, Mindshare
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WHAT:
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During Cynopsis' Measurement & Data Boot Camp, IRI's Harvey
Goldhersz and Mindshare's Ikechi Okoronkwo will present "Managing
& Reporting on Campaign Success." They will discuss which
metrics matter most based on an advertising campaign's goals, such
as brand awareness, life or sales. They will also reveal how to
compare click-through rates, social shares, impressions and
completed views as well as how to weigh sound-on, sound-off and
viewability when it comes to evaluating ROI.
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WHY:
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With more pressure than ever on marketers to prove ROI, the ability
to oversee and deliver meaningful results is critical. But because
the new cross-platform world creates extraordinarily "noisy" data,
it is challenging to optimize a campaign's results. Attendees will
learn how to leverage multi-touch attribution and marketing mix
modeling solutions to get the best return for their media investment.
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WHEN:
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Wednesday, Nov. 7, at 11:15 a.m. ET
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WHERE:
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Cynopsis'
Measurement & Data Boot Camp
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The Yale Club
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50 Vanderbilt Ave.
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New York, NY 10017
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About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events - a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation - is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at www.iriworldwide.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181105005084/en/
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