[December 04, 2018] |
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Accenture Interactive Completes Acquisition of New Content, a Brazilian Marketing Agency
Accenture (News - Alert) (NYSE:ACN) has completed its acquisition of New
Content, a Brazilian content marketing agency founded in 2007 with
more than a decade of experience as a leader in branded content. The Sao
Paulo-based agency is now part of Accenture
Interactive, helping to strengthen its ability to create and deliver
integrated brand experiences for clients in Brazil and greater Latin
America.
The acquisition, previously
announced on Oct. 22, has completed customary closing conditions and
regulatory approval. Financial terms were not disclosed.
The acquisition of New Content adds more than 200 employees to Accenture
Interactive, enhancing its ability to serve clients in Latin America
with branded and strategic content that connects people and brands and
helps clients maximize the return on investment of their marketing
programs.
The New Content leadership team of Giovanni Rivetti, Edoardo Rivetti,
Beto Féres and Raphael Alcântara continue in their leadership roles and
will assume additional responsibilities within Accenture Interactive.
To learn more about Accenture Interactive's content services, visit: www.accenture.com/content.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions - underpinned by the world's largest delivery network -
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 459,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture nteractive helps the world's leading brands transform their
customer experiences across the entire customer journey. Through our
connected offerings in design, marketing, content and commerce, we
create new ways to win in today's experience-led economy. Accenture
Interactive has been ranked the world's largest digital agency in the
latest Ad Age Agency Report, for the third year in a row. To learn more,
follow us @AccentureACTIVE and www.accentureinteractive.com.
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plc's most recent annual report on Form 10-K and other documents filed
with or furnished to the Securities and Exchange Commission. Statements
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