[December 04, 2018] |
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2008 Was a Very Good Year, Says The Rudin Group, a Financial-Services Marketing Firm Celebrating its 10th Anniversary
"You're opening a what?"
At the height of the 2008 financial crisis, April
Rudin decided to launch a financial-services marketing firm. "You'll
never make it to 2009!" skeptics railed. But 10 years and hundreds of
clients later, The
Rudin Group is hearing colleagues sing a different tune:
"Happy Anniversary!"
"The financial crisis confirmed what I knew," said Rudin. "After decades
of relying on the same stale marketing playbook - on stock images of
antique compasses, stately lighthouses, and trite messages about
'navigating to prosperity' - financial-services firms would suddenly
have to differentiate themselves. Retaining clients and winning new ones
would now depend on firms' ability to market themselves distinctively,
authentically, and compellingly."
Born of the financial crisis, theneed for fresh marketing was amplified
by what came next: the boom in digital platforms and social media - two
forces that would forever change the way financial services are bought
and sold. In addition to these trends, Rudin anticipated another: The
$42-trillion wealth transfer from baby boomers to nextgen, now underway,
would force the industry to abandon the "we-put-clients-first" messages
on which it had long relied - messages Rudin saw as having lost their
appeal.
"I knew that investors deserved and would demand a dramatically
different approach to financial-services marketing," said Rudin.
Since then, The Rudin Group has crafted bespoke marketing campaigns that
take a new approach to creating and repurposing content to help
enterprise firms, global banks, wealth-management firms, RIA's and
others make measurable gains in AUM, brand awareness, and visibility,
all while growing their social and digital presence.
ABOUT THE RUDIN GROUP:
The
Rudin Group designs brand and marketing strategies that drive
business development. Armed with deep financial services/wealth sector
knowledge, it brings innovative campaigns to financial-services firms to
strengthen brand awareness. With a knack for niche marketing, the firm
delivers solutions that appeal to an emerging generation of wealthy
investors and others craving connectivity and transparency. The Rudin
Group Brand Ecosystem™ is a proprietary pipeline for producing compliant
and compelling content, using proprietary technology that links
marketing to business origination. With an extensive network of
specialists and consultants, The Rudin Group is equipped to support both
visionary and legacy brands from start-ups to global institutions
anywhere in the world.
www.TheRudinGroup.com
@TheRudinGroup
View source version on businesswire.com: https://www.businesswire.com/news/home/20181204005009/en/
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