[December 06, 2018] |
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Mobile Labs Names Metrics Marketer Angela Culver to Chief Marketing Officer Post
Mobile
Labs, a leading provider of mobile device clouds to Global 2000
mobile developers and testers, today announced that metrics marketer
Angela Culver has joined its leadership team as chief marketing officer.
Her responsibilities include establishing a global brand and
accelerating growth through go-to-market strategy and execution.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181206005520/en/
Culver brings over 20 years of experience in B2B and B2B2C technology
marketing, specializing in driving global brand awareness, demand
generation and comprehensive communications programs at both public and
early stage organizations. She specializes in using data and metrics to
build marketing strategies by applying mathematical and scientific
techniques, as well as creative flair, to drive revenue and growth.
Under her leadership, Culver's track record includes the development of
customer and partner focused programs that are revenue-generating and
supportive of branding and positioning across multiple audiences and
channels at organizations including Neustar, Akeneo and Brio Tecnology.
"2018 has been an exceptional year for Mobile Labs," said President &
CEO Dan McFall. "We graduated from Atlanta Tech Village and surpassed
all of our key benchmarks. In addition, we launched a completely
re-engineered mobile device cloud - GigaFox™. With the growth we are
forecasting for 2019 and beyond it was critical to bring in a marketing
executive of Angela's caliber. I am confident that she will lead our
marketing organization and will tell our story in the most compelling
way."
"The technology, people and culture drew me to Mobile Labs," explained
Culver. "Mobile apps are clearly part of everyone's day and will only
continue to grow as a consumer need. With the launch of GigaFox and its
future enhancements, I know we will be delighting customers even more.
The company has an amazing track record of delivering innovative
solutions and it is my goal to help Mobile Labs continue its impressive
growth."
McFall and Culver recently sat down for a QuickTalk to discuss Mobile
Labs' future and upcoming marketing initiatives. The
interview video can be viewed here.
About Mobile Labs
Since the first install in 2012, Mobile Labs remains the leading
supplier of in-house mobile device clouds that connect remote,
shared smartphones and tablets to Global 2000 mobile web, gaming, and
app engineering teams. The company's patented GigaFox™ is offered
on-premises or hosted, and solves mobile device sharing and management
challenges that arise during development, debugging, manual testing, and
automated testing. A pre-installed and pre-configured Appium server with
custom tools provides "instant on" Appium test automation. GigaFox
enables scheduling, collaboration, user management, security, mobile
DevOps, and continuous automated testing for mobility teams spread
across the globe and can connect cloud devices to an industry-leading
number of third-party tools such as XCode, Android (News - Alert) Studio, and many
commercial test automation tools. For more information please visit www.mobilelabsinc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181206005520/en/
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