[December 11, 2018] |
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ECi Software Solutions Acquires Lasso Data Systems
ECi Software Solutions, a leader
in cloud-based business management solutions, today announced it has
acquired Lasso
Data Systems, a leading provider of cloud-based CRM software for new
home marketing and sales. Lasso's product suite includes a feature-rich
CRM solution built exclusively for the homebuilding industry, including
lead management, automated engagement and follow-up processes, email
marketing and comprehensive reporting capabilities. Lasso will become
part of ECi's Residential Home Construction Division, and the team will
report to ECi's Residential Home Construction President, Scott Duman.
Founded in 2005, Lasso serves more than 500 builders, real estate
developers and new home sales agencies on thousands of communities in
North America. With this acquisition, ECi has added a market-leading CRM
solution to its product suite that includes MarkSystems®, its
flagship ERP for homebuilders, and LotVue®, its site map
softwarefor homebuilders and developers. The addition of Lasso will
further broaden ECi's ability to serve the homebuilder market. ECi will
continue to develop, support and sell Lasso as both a vendor-agnostic
standalone CRM solution, and as an integrated bundle with MarkSystems
and/or LotVue.
"ECi has always been committed to fostering our customers'
entrepreneurial spirit and giving them the resources they need to
profitably grow their businesses," said Ron Books, CEO of ECi. "A large
part of that strategy is always looking for new ways to make our
technology offerings as well-rounded as possible. Adding Lasso, a widely
used and broadly recognized CRM for homebuilders and developers to our
suite of solutions, will give our customers another way to grow their
businesses as efficiently and competitively as possible."
"Since our founding, Lasso's goal has been to collaborate with our users
to create software that makes it easier for homebuilders to do their
daily tasks, build deeper relationships and radically improve their
sales results and ROI," said Dave Clements, CEO of Lasso. "Joining with
ECi will help us accomplish that goal on a much larger scale than we
could on our own, and we're excited to realize our new potential."
The deal closed on December 6 and terms were not disclosed. To learn
more about ECi's complete suite of solutions, visit www.ECiSolutions.com.
About ECi
ECi Software Solutions provides end-to-end business management software
and services, focusing on cloud-based technologies. For 30+ years, ECi
has served small to medium-sized manufacturing, wholesale/retail
distribution, building and construction, and field service
organizations. Privately held, ECi is headquartered in Fort Worth,
Texas, USA, with offices throughout the U.S., Canada, Mexico, England,
the Netherlands, and Australia. For information, email [email protected],
visit www.ECiSolutions.com
or call (800) 959-3367.
All trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181211005207/en/
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