[February 05, 2019] |
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Forbes BrandVoice Veteran Joins inPowered as CRO to Scale its AI Platform for Content Marketing
inPowered, the AI platform for content marketing, has announced that Ann
Marinovich has joined as Chief Revenue Officer (CRO) to scale the
company's Software as a Service (SaaS (News - Alert)) offering.
Marinovich previously built and scaled Forbes' SaaS content business,
BrandVoice, helping some of the largest brands to innovate their digital
strategy to award winning content solutions. She has been recognized by
Mobile Marketer as a "Woman to Watch" and Folio as one of the "Top Women
in Media." She is also co-chair of the IAB's Committee for Social,
Native and Content. She's a frequent and sought-after global speaker
throughout the industry.
"Having spent over a decade at Forbes I've lived the evolution of
content marketing. When I first saw inPowered's AI and the results they
are delivering for big brands I couldn't help but want to spread the
word. They have very quietly built the AI platform for content marketing
and I couldn't be more excited to help introduce our SaaS offering to
brands, agencies and publishers," said Ann Marinovich, CRO, inPowered.
According to eMarketer (News - Alert), over $10 billion was spent on sponsored content
with nearly all of it spent with publishers or networks. Forrester
reports that CMOs moved over $2.9 billion from interruptive display
advertising to content-experiences las year.
"We know that display advertising started with publishers and networks,
eventually becoming programmatic. Over the past year we've seen a
similar evolution in native content with clients asking for AI to solve
their biggest content marketing challenges to deliver engagement and
ROI. We couldn't be more excited to have someone as passionate and
experienced about content to lead our next phase of growth," said Pirouz
Nilforoush, President, inPowered.
According to Boston Consulting Group, advertisers in the US have been
increasing spend on sponsored content 20% year over year since 2014,
with spending projected to reach $25 billion by 2019. Ultimately,
inPowered's AI-driven content marketing platform delivers increased
performance and eliminates economic waste in sponsored content.
"Our vision has always been to take content programmatic using AI with a
software as a service business model to deliver the best results at the
most efficient cost. Ann is uniquely qualified to help us achieve this
vision," said Peyman Nilforoush, CEO, inPowered.
About inPowered
inPowered, the AI platform for content marketing, enables brands,
agencies, and publishers to drive consumer engagement with owned, earned
and sponsored content across 40+ Native Advertising channels on a
cost-per-engagement model. It was founded in 2014 by Peyman Nilforoush
and Pirouz Nilforoush after selling their previous company to Ziff
Davis. inPowered is headquartered in San Francisco with offices in New
York, Chicago, Los Angeles, London and Toronto. Visit http://inpwrd.com
for more information. Subscribe to our blog
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190205005717/en/
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