|
| [February 15, 2019] |
 |
Voices.Com Releases Interactive UK Accent Map as Demand for British Voice Over Continues to Grow
As the largest online marketplace for voice over and audio services in
the world, Voices.com
has developed and released an educational interactive map, online quiz,
and various videos to show the range of accents in the United Kingdom,
as demand on the platform for British voice over experienced a 3-year
average growth rate of 12%.
Voices.com's
recently released celebrity report revealed that the 'fun foreign
intrigue' voice over was one of the top three archetypes creative
professionals were interested in hiring, motivating Voices.com to create
these useful, fun resources for companies seeking a UK flair for their
brand voice.
Although there is technically no such thing as any one 'British accent,'
audiences continue to opt for a 'general British' voice over instead of
specifying a specific accent. With this, Voices.com's aim is to educate
on the diversity of dialects by providing audiences with a tool that
clearly demonstrates the nuances of the various sounds that make up the
United Kingdom. The hope is that if users of the platform are able to
hear whata specific regional accent sounds like, they will become
informed of the dialects available to best represent their brand or
project. This will improve authenticity and overall success.
To accomplish this goal, Voices.com's interactive accent
map allows users to experience the dialects of various British
regions, while a quiz
tests a user's ear as they're led through colloquial sayings unique to
those locales. Stunning animated
videos create an engaging learning opportunity through the retelling
of Aesop's Fables in regional accents: Received Pronunciation (RP),
Estuary, Brummie accents, and more.
"The demand for voices with accents and dialects is on the rise, and not
just because advertisers are increasingly localizing their ad
campaigns," says Tanya Chopp, Content Marketing Manager at Voices.com.
"According to the American Marketing Association, people are drawn to
certain accents because of the cultural associations we have with them -
for instance, the perception that a British-English accent like 'RP' is
posh and upscale, or that an Aussie accent implies a fun, flirtatious
personality. With that in mind, we want to help spread an appreciation
for the dozens of regional dialects that make up the misunderstood
concept of a 'British accent.'"
About Voices.com
Founded in 2005, Voices.com is the largest
global online marketplace for audio and voice products and services
comprised of more than half a million business clients and voice actors.
Its flagship website, https://www.voices.com,
records approximately two million unique visitors annually and has
enabled over 300,000 transactions to date. Headquartered in London,
Canada, the company employs more than 120 people and has clients and
voice talent in 160 countries.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190215005342/en/
[ Back To Homepage ]
|
Whitepaper 
