[April 01, 2019] |
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Western Digital Featured in CRN's 2019 Partner Program Guide
Western Digital (News - Alert) (NASDAQ: WDC), a leading data infrastructure company,
today announced that CRN®,
a brand of The
Channel Company, has awarded Western Digital two 5-Star ratings in
its 2019 Partner Program Guide. The two programs include the company's Data
Center Systems' Enterprise Partner Program and its myWD™
Partner Program supporting its HDD and flash-based portfolios
respectively. These distinct partner programs support integrators and
resellers serving a diverse spectrum of IT market segments and use cases
ranging from personal storage to IoT solutions and gaming to
mission-critical, high-performance storage workloads to software-defined
storage and public, private and hybrid cloud environments.
This annual guide identifies the strongest and most successful partner
programs in the channel today, offered by the top technology suppliers
for IT products and services. The 5-Star rating recognizes an elite
subset of companies that offer solution providers the best partnering
elements in their channel programs. To determine the 2019 5-Star
ratings, The Channel Company's research team assessed each supplier's
partner program based on investments in program offerings, partner
profitability, partner training, education and support, marketing
programs and resources, sales support, and communications.
"Western Digital's commitment to our partner programs is unrivaled, from
our high-impact partner summits, to providing an expanded channel team
with an emphasis on a high-touch coverage model, including regular and
consistent partner engagement," said Sven Rathjen, vice president of
global channel marketing, Western Digital.
"Our channel partners are a natural extension of our business. Whether
they are enabling hybrid cloud, analytics/ML, virtualization or database
acceleration, our goal is to deliver the right solution with the right
performance, economics, scale and efficiency needed to help them grow
their business, maximize profitability and most importantly please their
customers," said Dawn Marie Ruszel, vice president, enterprise partner
sales and marketing for Western Digital's Data Center Systems business
unit.
Western Digital Enterprise Partner Program:
The Western
Digital Enterprise Partner Program (EPP) is a dedicated high-touch
program focused on leveraging joint resources for mutually beneficial
relationships. The program provides key partner resources such as
dedicated local sales, engineering and marketing, joint development of
go-to-market plans, exclusive access to customer intelligence tools and
more. With its unwavering commitment to the channel, Westrn Digital has
tripled the size of its enterprise partner team and added a field
partner marketing division to drive joint marketing initiatives and
nation-wide brand awareness campaigns, including digital marketing,
activities, and regional events. Western Digital's extensive Data Center
Systems portfolio includes the IntelliFlash™
hybrid, all-flash and NVMe™ all-flash storage systems; ActiveScale™
petabyte-scale, cloud object storage system; OpenFlex™
NVMe-over-fabrics (NVMe-oF™) open composable infrastructure; and its Ultrastar®
sever and storage platforms.
Western Digital myWD Partner Program
The myWD
Partner Program is created for VARs, system integrators, solution
providers and managed service providers who sell storage drives, NAS and
surveillance solutions. The program offers a comprehensive line up of
benefits including direct incentives, member-only promotions and
exclusive access to a rich set of marketing tools.
"With new technologies emerging every year, evaluating which IT vendors
to partner with grows increasingly more complex for solution providers,"
said Bob Skelley, CEO, The Channel Company. "We are proud the CRN
Partner Program Guide has become the trusted resource to identify the
most rewarding partner programs and provides crucial insight into their
strengths and benefits for the channel."
The 2019 Partner Program Guide will be featured in the April issue of
CRN and online at http://www.crn.com/ppg.
Stay connected to Western Digital: Twitter,
LinkedIn,
Blog,
Facebook,
YouTube
About Western Digital
Western Digital creates environments for data to thrive. The company is
driving the innovation needed to help customers capture, preserve,
access and transform an ever-increasing diversity of data. Everywhere
data lives, from advanced data centers to mobile sensors to personal
devices, our industry-leading solutions deliver the possibilities of
data. Western Digital data-centric solutions are marketed under the
Western Digital, G-Technology™, SanDisk (News - Alert)®, Upthere™ and WD® brands.
Follow the Channel Company: Twitter,
LinkedIn
and Facebook
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our
dominant media, engaging events, expert consulting and education and
innovative marketing services and platforms. As the channel catalyst, we
connect and empower technology suppliers, solution providers and end
users. Backed by more than 30 years of unequalled channel experience, we
draw from our deep knowledge to envision innovative new solutions for
ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
© 2019 Western Digital Corporation or its affiliates. All rights
reserved. Western Digital, the Western Digital logo, G-Technology,
SanDisk, Upthere, WD, ActiveScale, IntelliFlash, myWD, OpenFlex and
Ultrastar are registered trademarks or trademarks of Western Digital
Corporation or its affiliates in the US and/or other countries. The NVMe
and NVMe-oF word marks are trademarks of NVM Express, Inc. CRN is a
registered trademark of The Channel Company, LLC. All rights reserved.
All other marks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190401005161/en/
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