Global Mobile Messaging Apps Industry
NEW YORK, April 3, 2019 /PRNewswire/ -- This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands).
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The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2024. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.
The report profiles 119 companies including many key and niche players such as: - Alibaba Group Holding Limited - Apple Inc. - BlackBerry Limited - Facebook, Inc. - Google, Inc. - Hike Ltd.
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MOBILE MESSAGING APPS MCP-7 MARKET ANALYSIS, TRENDS, AND FORECASTS, JANUARY 2 CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definitions and Scope of Study
2. INDUSTRY OVERVIEW
A Prelude Table 1: Social Media Penetration Rates (%) Worldwide by Geographic Region: 2018 (includes corresponding Graph/Chart) Table 2: Worldwide Mobile Messaging Apps Penetration (as % of total Mobile Internet Users) by Region: 2018 (includes corresponding Graph/Chart) Increased Inclination towards ‘Social Connectedness’ Builds Momentum for Messaging Apps Table 3: Penetration Rates of Android Apps by Select Categories: 2018 (includes corresponding Graph/Chart) Growing Penetration of Smartphones Turbo Charges Market Growth Table 4: World Market for Smartphones: Shipments in Million Units for the Years 2015, 2017, 2019 and 2021 (includes corresponding Graph/Chart) Table 5: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Select Countries: 2018 (includes corresponding Graph/Chart) Messaging Apps Benefit from Growing Tablet Sales Table 6: Tablets Market Worldwide: Annual Sales in Thousand Units for the Years 2014, 2016, 2018 and 2020 (includes corresponding Graph/Chart) Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects Table 7: Global Internet Penetration (in %) by Geographic Region: 2018 (includes corresponding Graph/Chart) Factors Catalyzing Messaging Apps to Go ‘Mobile’ Tremendous Improvement in the Speed of Mobile Internet Table 8: Average Mobile Internet Speed in MBPS by Select Countries (includes corresponding Graph/Chart) Superior Hardware and Processor Optimization of Social Networks through Mobiles Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps Table 9: 4G LTE Penetration (in %) in Select Countries (2017) (includes corresponding Graph/Chart) Table 10: Global Subscriber Base for 4G LTE Services - Number of Unique Subscribers (in Million) (2014-2022) (includes corresponding Graph/Chart)
3. REVENUE CREATION & MONETIZATION OPPORTUNITIES
Advertising: A Primary Revenue Generation Channel for Messaging Apps High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps Content Marketing Emerges as a Viable Revenue Generation Channel App Vendors Focus on Stickers to Generate Additional Revenues Payment Services Extend Novel Monetization Opportunities
4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS
Messaging Apps Emerge as Next Logical Extension of Social Networking Messaging Apps to Surpass SMS as Primary Messaging Medium Ephemeral Apps Seek Market Prominence Cloud-based Messaging Apps Exhibit Potential Opportunities Security Emerges as Main Focus Area in Mobile Messaging Market Sees Growing Demand for Apps with Advanced Security Features Messaging Apps Gain Precedence in Enterprise Environments Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps Table 11: Global Workforce Population (2016 & 2022): Percentage Share Breakdown of Employees by Nature of Work (includes corresponding Graph/Chart) Increased Reliance on BYOD Props Up Demand for Messaging Apps Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises Messaging Apps for Wearables: The New Fad
5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET
Smartphones: Communicating the ‘Smart Way’ ‘Versatility’: The Hallmark of Smartphones Product Innovations: Hallmark of Smartphones Market Favorable Demographic Trends Strengthen Market Prospects Developing Countries Continue to Drive Smartphone Market Growth China: The World’s Largest Smartphones Market India: The Fastest Growing Smartphone Market in the World Smartphones Marketplace: Extremely Competitive
6. PRODUCT OVERVIEW
Introduction Key Features Convenient Messaging Voice Chat Video Chat Photo Sharing Location Sharing Group Conversations Stickers Read Notifications Cross-Platform Functionality Advantages Free Service No Need for Cellular Connectivity Seamless Conversations Flexible Sharing of Content High Engagement Levels Superior User Experience Limitations Need for Internet Connectivity Communication Only with Pre-Existing Connections Both the Parties Should Have Same App
7. COMPETITIVE LANDSCAPE
Mobile Messaging: A Market Characterized by Large Number of Vendors Facebook & Tencent Lead the Global Messaging App Market WhatsApp Table 12: Number of Monthly Active Users on WhatsApp Platform in Billion for the Years 2015 through 2 (includes corresponding Graph/Chart) Facebook Messenger Table 13: Number of Monthly Active Users on Facebook Messenger Platform in Billion for the Years 2015 through 2018 (includes corresponding Graph/Chart) WeChat Table 14: Leading Messaging Apps by Number of Monthly Active Users (MAUs) (in million) as of 2018 Select Leading Mobile Messaging Apps and Features: A Snapshot Regional Dominance: A Key Characteristic of the Market An Overview of Select Other Popular Messaging Apps Blackberry Messenger GroupMe Hike Messenger Kakaotalk Line MessageMe Nimbuzz Signal Skype Snapchat Telegram Viber Vendors Roll-Out Lightweight Versions to Enhance Audience Base Market Sees Rise in M&A Activity Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market: 2013-2018 7.1 Focus on Select Global Players Alibaba Group Holding Limited (China) Apple Inc. (USA) BlackBerry Limited (Canada) Facebook, Inc. (USA) WhatsApp Inc. (USA) Goole, Inc. (USA)
Hike Ltd. (India) Kakao Corp. (South Korea) Kik Interactive Inc. (Canada) LINE Corporation (Japan) Skype Technologies (Luxembourg) Snap, Inc. (USA) Tango (USA) Telegram Messenger LLP (UAE) Tencent Holdings Limited (China) Viber Media S.à r.l (Cyprus) 7.2 Product Introductions/Launches Facebook Introduces Messenger 4 Yahoo to Launch New iOS and Android Messaging App -Squirrel WhatsApp for JioPhone on KaiOS WeChat Pay Launches a Domestic Mobile Wallet Product - WeChat Pay My Namaste Online Launches Messaging App - Namaste Chat biNu Launches Moya Messenger Group Calling for Voice and Video Made Available on WhatsApp LinkedIn Introduces New Voice Messaging Service to its Mobile App Safaricom Launches New Bonga Platform Google to Launch New Android Chat Service WhatsApp Introduces WhatsApp Business App Facebook Introduces Messenger Kids App Vonage Introduces Nexmo In-App Messaging Redkix Announces the Redkix Beta Version VEON Announces Messaging and Mobile Services App in Four New Markets Hike Launches New Payments Services in its Instant Messaging App 7.3 Recent Industry Activity Facebook Purchases Redkix Yahoo Shut Down its Messenger Russia to Block Telegram Messaging App Alibaba’s DingTalk Unveils English Version of the App and Also Available in Malaysia Facebook Acquires TBH App Inmoji Partners with Tango for Clickable emojis Layer Acquires Messaging Startup Cola Mara Social Media Acquires Nimbuzz
8. GLOBAL MARKET PERSPECTIVE
Table 15: World Recent Past, Current and Future Analysis for Mobile Messaging Apps by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2015 through 2 (includes corresponding Graph/Chart) Table 16: World 10-Year Perspective for Mobile Messaging Apps by Geographic Region - Percentage Breakdown of Number of Users for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart)
9. REGIONAL MARKET PERSPECTIVE
9.1 The United States A.Market Analysis Inclination towards ‘Social Connectedness’ Fuels Market Growth Table 17: Top 5 Messaging Apps in the US by Monthly Active Users in Million: 2018 (includes corresponding Graph/Chart) Table 18: The US Messaging App Market (2018): Percentage Share Breakdown of Users by Age Group (includes corresponding Graph/Chart) Table 19: The US Messaging App Market (2018): Percentage Share Breakdown of Users by Gender (includes corresponding Graph/Chart) High Penetration of Smart Devices Drives Adoption of Messaging Apps Favorable Demographic Trends Augment Smartphone Sales Table 20: Percentage Penetration of Smartphone Users by Key Demographics in the US: 2017 (includes corresponding Graph/Chart) Table 21: Most Popular Activities on Smartphones in the US: 2017 (includes corresponding Graph/Chart) Messaging Apps with Full Security Features Aim to Expand Market Footprint B.Market Analytics Table 22: The US Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.2 Canada A.Market Analysis Key Statistical Findings Table 23: Percentage Penetration of Major Social Messaging Apps in Canada: 2018 (includes corresponding Graph/Chart) Table 24: Internet Usage Trends Among Smartphone Owners in Canada (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart) B.Market Analytics Table 25: Canadian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.3 Japan A.Market Analysis Line: The Widely Used Mobile Messaging App in Japan Growing Smartphones Demand Gives Impetus to Market Growth Table 26: Smartphone Penetration (as a % of Total Population) in Japan: 2017-2022 (includes corresponding Graph/Chart) B.Market Analytics Table 27: Japanese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4 Europe A.Market Analysis European Enterprises Focus on Messaging Apps for Myriad Communication Needs Smartphone Usage Patterns Drive Demand for Messaging Apps in Europe Table 28: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select European Countries (2015 & 2017) (includes corresponding Graph/Chart) Table 29: European 4G LTE Market (2016 & 2020): Breakdown of Number of Subscribers (in Million) for France, Germany, Italy, UK, Spain, Russia and Rest of Europe (includes corresponding Graph/Chart) B.Market Analytics Table 30: European Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) Table 31: European 10-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart) 9.4.1 France Market Analysis Table 32: French Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4.2 Germany A.Market Analysis German Mobile Users Prefer Cloud-based Apps B.Market Analytics Table 33: German Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4.3 Italy Market Analysis Table 34: Italian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4.4 The United Kingdom A.Market Analysis Ephemeral Apps Gain Prominence Key Statistical Findings Table 35: Percentage Penetration of Leading Mobile Messaging Apps in the UK: 2018 (includes corresponding Graph/Chart) Table 36: Percentage of Population Performing Various Activities on Mobile in the UK: 2018 (includes corresponding Graph/Chart) B.Market Analytics Table 37: The UK Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4.5 Spain Market Analysis Table 38: Spanish Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4.6 Russia Market Analysis Table 39: Russia Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.4.7 Rest of Europe Market Analysis Table 40: Rest of European Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.5 Asia-Pacific A.Market Analysis Asia-Pacific: The Most Important Market for Messaging Apps Select Mobile Messaging Apps in Asia: A Snapshot Regional Divergence: A Key Characteristic of Asia-Pacific Messaging App Market Table 41: Select Leading Messaging Apps in Asia-Pacific by Number of Monthly Active Users (in million) in 2 (includes corresponding Graph/Chart) Growing Penetration of Smartphones Fuels Demand Growth for Messaging Apps Table 42: Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2015 & 2017) (includes corresponding Graph/Chart) B.Market Analytics Table 43: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Number of Users in Thousands for Years 2 through 2024 (includes corresponding Graph/Chart) Table 44: Asia-Pacific 10-Year Perspective for Mobile Messaging Apps by Region/Country - Percentage Breakdown of Number of Users for China, India, and Rest of Asia-Pacific Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart) 9.5.1 China A.Market Analysis Tencent Holdings: The Undisputed Leader in the Chinese Messaging App Market China’s Emergence as the Largest Base of Smartphone Users Augurs Well for Market Growth Table 45: Percentage Penetration of Internet Access Devices in China: 2017 (includes corresponding Graph/Chart) Table 46: Number of Mobile Internet Users in China for Years 2010 through 2017 (in Million) (includes corresponding Graph/Chart) Table 47: Internet Usage Trends Among Smartphone Owners in China (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart) Chinese Mobile User Prefer Social Messaging Ahead of SMS B.Market Analytics Table 48: Chinese Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.5.2 India A.Market Analysis Strong Growth in Smartphone Sales Bodes Well for Market Growth Key Statistical Findings Table 49: Internet Usage Trends Among Smartphone Owners in India (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart) B.Market Analytics Table 50: Indian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.5.3 Rest of Asia-Pacific A.Market Analysis Kakaotalk: A Widely Used Messaging App in South Korea Australia: A High Potential Market B.Market Analytics Table 51: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.6 The Middle East & Africa A.Market Analysis Growing Penetration of Smart Devices Creates Strong Business Case for Messaging Apps in The Middle East Key Statistical Findings Table 52: Internet Usage Trends Among Smartphone Owners in Saudi Arabia (2017): Percentage Penetration of Internet Users by Gender and Age Group (includes corresponding Graph/Chart) Table 53: African Mobile Communication Market (2016 & 2020P): Penetration of Mobile Connectivity as a Percentage (%) of Total Population (includes corresponding Graph/Chart) Table 54: African Mobile Communication Market by Handset Type (2016 & 2020P): Percentage Breakdown of Subscriptions for Smartphones and Non-Smartphones (includes corresponding Graph/Chart) B.Market Analytics Table 55: The Middle East & Africa Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.7 Latin America A.Market Analysis Latin America: A Market Laden with Potential Opportunities B.Market Analytics Table 56: Latin American Recent Past, Current and Future Analysis for Mobile Messaging Apps by Region/Country - Brazil and Rest of Latin America Markets Independently Analyzed with Number of Users in Thousands for Years 2 through 2024 (includes corresponding Graph/Chart) Table 57: Latin American 10-Year Perspective for Mobile Messaging Apps by Region/ Country - Percentage Breakdown of Number of Users for Brazil and Rest of Latin America Markets for Years 2015, 2018 and 2024 (includes corresponding Graph/Chart) 9.7.1 Brazil A.Market Analysis Brazilian Smartphone Market: An Overview Table 58: Internet Usage Trends Among Smartphone Owners in Brazil (2017): Percentage Breakdown of Internet Users by Gender and Age Group (includes corresponding Graph/Chart) B.Market Analytics Table 59: Brazilian Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart) 9.7.2 Rest of Latin America Market Analysis Table 60: Rest of Latin America Recent Past, Current and Future Analysis for Mobile Messaging Apps Market with Number of Users in Thousands for Years 2015 through 2024 (includes corresponding Graph/Chart)
10. COMPANY PROFILES
Total Companies Profiled: 119 (including Divisions/Subsidiaries - 124) The United States (52) Canada (5) Japan (2) Europe (27) - France (1) - Germany (4) - The United Kingdom (3) - Italy (1) - Spain (2) - Rest of Europe (16) Asia-Pacific (Excluding Japan) (35) Latin America (1) Middle East (2) Read the full report: https://www.reportlinker.com/p03646058/?utm_source=PRN
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