World Mobile Messaging Apps Market 2015-2024 - Increased Reliance on BYOD Props Up Demand for Messaging Apps
DUBLIN, April 11, 2019 /PRNewswire/ -- The "Mobile Messaging Apps - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2024.
This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands).
The report profiles 119 companies including many key and niche players such as:
- Alibaba Group Holding Limited (China)
- Apple Inc. (USA)
- BlackBerry Limited (Canada)
- Facebook, Inc. (USA)
- Google, Inc. (USA)
- Hike Ltd. (India)
- Kakao Corp. (South Korea)
- Kik Interactive Inc. (Canada)
- LINE Corporation (Japan)
- Skype Technologies (Luxembourg)
- Snap, Inc. (USA)
- Tango (USA)
- Telegram Messenger LLP (UAE)
- Tencent Holdings Limited (China)
- Viber Media S.r.l (Cyprus)
- WhatsApp Inc. (USA)
Key Topics Covered
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definitions and Scope of Study
2. INDUSTRY OVERVIEW A Prelude Increased Inclination towards Social Connectedness' Builds Momentum for Messaging Apps Growing Penetration of Smartphones Turbo Charges Market Growth Messaging Apps Benefit from Growing Tablet Sales Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects Factors Catalyzing Messaging Apps to Go Mobile' Tremendous Improvement in the Speed of Mobile Internet Superior Hardware and Processor Optimization of Social Networks through Mobiles Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps
3. REVENUE CREATION & MONETIZATION OPPORTUNITIES Advertising: A Primary Revenue Generation Channel for Messaging Apps High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps Content Marketing Emerges as a Viable Revenue Generation Cannel
App Vendors Focus on Stickers to Generate Additional Revenues Payment Services Extend Novel Monetization Opportunities
4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS Messaging Apps Emerge as Next Logical Extension of Social Networking Messaging Apps to Surpass SMS as Primary Messaging Medium Ephemeral Apps Seek Market Prominence Cloud-based Messaging Apps Exhibit Potential Opportunities Security Emerges as Main Focus Area in Mobile Messaging Market Sees Growing Demand for Apps with Advanced Security Features Messaging Apps Gain Precedence in Enterprise Environments Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps Increased Reliance on BYOD Props Up Demand for Messaging Apps Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises Messaging Apps for Wearables: The New Fad
5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET Smartphones: Communicating the Smart Way' Versatility': The Hallmark of Smartphones Product Innovations: Hallmark of Smartphones Market Favorable Demographic Trends Strengthen Market Prospects Developing Countries Continue to Drive Smartphone Market Growth China: The World's Largest Smartphones Market India: The Fastest Growing Smartphone Market in the World Smartphones Marketplace: Extremely Competitive
6. PRODUCT OVERVIEW Introduction Key Features Convenient Messaging Voice Chat Video Chat Photo Sharing Location Sharing Group Conversations Stickers Read Notifications Cross-Platform Functionality Advantages Free Service No Need for Cellular Connectivity Seamless Conversations Flexible Sharing of Content High Engagement Levels Superior User Experience Limitations Need for Internet Connectivity Communication Only with Pre-Existing Connections Both the Parties Should Have Same App
7. COMPETITIVE LANDSCAPE Mobile Messaging: A Market Characterized by Large Number of Vendors Facebook & Tencent Lead the Global Messaging App Market WhatsApp Facebook Messenger WeChat Select Leading Mobile Messaging Apps and Features: A Snapshot Regional Dominance: A Key Characteristic of the Market An Overview of Select Other Popular Messaging Apps Blackberry Messenger GroupMe Hike Messenger Kakaotalk Line MessageMe Nimbuzz Signal Skype Snapchat Telegram Viber Vendors Roll-Out Lightweight Versions to Enhance Audience Base Market Sees Rise in M&A Activity Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market: 2013-2018
7.1 Focus on Select Global Players
7.2 Product Introductions/Launches Facebook Introduces Messenger 4 Yahoo to Launch New iOS and Android Messaging App -Squirrel WhatsApp for JioPhone on KaiOS WeChat Pay Launches a Domestic Mobile Wallet Product - WeChat Pay My Namaste Online Launches Messaging App - Namaste Chat biNu Launches Moya Messenger Group Calling for Voice and Video Made Available on WhatsApp LinkedIn Introduces New Voice Messaging Service to its Mobile App Safaricom Launches New Bonga Platform Google to Launch New Android Chat Service WhatsApp Introduces WhatsApp Business App Facebook Introduces Messenger Kids App Vonage Introduces Nexmo In-App Messaging Redkix Announces the Redkix Beta Version VEON Announces Messaging and Mobile Services App in Four New Markets Hike Launches New Payments Services in its Instant Messaging App
7.3 Recent Industry Activity Facebook Purchases Redkix Yahoo Shut Down its Messenger Russia to Block Telegram Messaging App Alibaba's DingTalk Unveils English Version of the App and Also Available in Malaysia Facebook Acquires TBH App Inmoji Partners with Tango for Clickable emojis Layer Acquires Messaging Startup Cola Mara Social Media Acquires Nimbuzz
8. GLOBAL MARKET PERSPECTIVE
Total Companies Profiled: 119 (including Divisions/Subsidiaries - 124)
- The United States (52)
- Canada (5)
- Japan (2)
- Europe (27)
- France (1)
- Germany (4)
- The United Kingdom (3)
- Italy (1)
- Spain (2)
- Rest of Europe (16)
- Asia-Pacific (Excluding Japan) (35)
- Latin America (1)
- Middle East (2)
For more information about this report visit https://www.researchandmarkets.com/research/vfwd8n/world_mobile?w=5
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Research and Markets Laura Wood, Senior Manager [email protected]
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