TMCNet: E2open Announces Acquisition of Averetek

[June 03, 2019]

E2open Announces Acquisition of Averetek

E2open, the one place in the cloud to run your supply chain, today announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA), enabling companies to discover new markets, shape demand and win business through their indirect sales channels.

This combination will give global firms unprecedented visibility and control of their indirect channel. Averetek enables manufacturers to engage their diverse reseller channels in a scalable way, providing resellers with always-on lead generation content, packaged marketing services, and proven demand creation tactics such as social media automation, event support, email marketing and web content syndication. With the addition of Averetek, E2open can now "close the loop", providing an end-to-end solution for planning, managing and executing channel marketing activities.

"By joining E2open, we're able to offer global brands a broader set of tools and services that will accelerate channel growth," said Peter Thomas, chief executive officer of Averetek, who joins E2open as their vice president of channel strategy.

E2open provides the largest global channel network, connecting clients to more than 2 million channel distributors, resellers and retailers across multiple industry verticals including high tech, industrial and consumer packaged goods. Data from all parties is exchanged in real-time, harmonized to become decision-grade and used to power a complete solution suite to improve the performance of cannel sales, channel marketing and channel operations. E2open's continuing investments in Artificial Intelligence and Prescriptive Analytics help brands automate decisions at scale and operate global enterprises with unprecedented efficiency and effectiveness.

"Data and system challenges have forced many channel organizations to make critical decisions on the basis of hunches, anecdotes and outdated assumptions," said Maria Chien, executive advisor, channel marketing strategies of SiriusDecisions. "Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving sales by placing the right information into the hands of decision-makers at every level of the supplier organization."

"Our goal at E2open is to create a true digital supply chain that connects all parties from customer to supplier, and is enabled by intelligent algorithms, allowing companies to respond in real-time to changes in demand and supply," said Michael Farlekas, president and chief executive officer of E2open. "With the addition of Averetek, we'll enable brands and their reseller partners to shape demand for their products and services at scale while delivering predictable ROI to both."

About Averetek

Averetek is the channel marketing engine for many leading brands, including SAP, Pure Storage, Splunk (News - Alert), SonicWall, and Tableau. Averetek's clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue. For more information, please visit www.averetek.com.

About E2open

At E2open, we're creating a more connected, intelligent supply chain. It starts with sensing and responding to real-time demand, supply and delivery constraints. Bringing together data from customers, distribution channels, suppliers, contract manufacturers and logistics partners, our collaborative and agile supply chain platform enables companies to use data in real time, with artificial intelligence and machine learning to drive smarter decisions. All this complex information is delivered in a single view that encompasses your demand, supply and logistics ecosystems. E2open is changing everything. Demand. Supply. Delivered. Visit www.e2open.com.

E2open, the E2open logo and Harmony are registered trademarks of E2open, LLC. All other trademarks, registered trademarks and service marks are the property of their respective owners.


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