Q: What is content marketing?
A: Content marketing refers to an integrated marketing strategy that involves creating and sharing relevant, educational, insightful copy-with the goal of helping a company bolster its brand awareness and drive profitability. This original content can come in the form of blogging, email marketing messages, white papers, eBooks... the list goes on.
Q: Why do I need content marketing?
A: There's a reason why 86 percent of B2B and 77 percent of B2C marketers use content marketing; it's because it works. Through the use of content—in the form of blogs, email marketing, press releases, etc.—your brand can organically sell its products. Need proof content marketing works? Check out these compelling statistics: did you know that B2B companies that blog generate 67 percent more leads per month than those that do not?
Q: Why will content marketing benefit my organization?
A: From driving profitability to bolstering your company's brand awareness, content marketing elevates the marketing impact of your company. There are so many compelling ways content marketing works (blogging is now the number one method for increasing site traffic and 66 percent of online consumers report that an email marketing message has resulted in a purchase). Take a look at how by clicking here.
Q: What kinds of services do you offer?
A: Whether you're looking for an integrated marketing, blogging, product launch or social media package, Content Boost offers a myriad of custom-built content packages. Our monthly packages can be used to support a variety of your content needs from blogging to email marketing to website copywriting. Your content development team provides tailor-built content marketing strategies for your company. We also offer several ala carte options in case you have one-off needs, like tackling that killer white paper or ebook series.
Q: Does Content Boost develop marketing strategy as well?
A: Yes! Think of us as your content creators AND content strategists. Your custom-created content will be created based on and driven from your overall marketing goals. Your team will work hand-in-hand with your Content Boost editors and advisors to develop a comprehensive plan for success.
Q: Will Content Boost assist with SEO?
A: As your content strategy vendor, we will approach each marketing deliverable with your SEO goals in mind. During our initial kick off calls, you can provide us with any existing keywords for which you want to optimize. We will then make sure to weave any specific SEO requests into all of your content assets.
Q: How much content help can I get each month?
A: You can choose from a variety of custom publishing packages designed to fit your specific needs and to accomplish your marketing goals. Depending upon your targets and budget, you may prefer a package delivering fresh content to your site once a week, or multiple times a day. Please contact us at [email protected] to learn more about content packages.
Q: How should I use my word bank each month?
A: Your word bank can be used any way you see fit. However, we do have a recommended best practices section for each package which explains how best to use the allocation. Please keep in mind that these are only recommendations and are not in addition to your total amount of words contracted each month.
Q: Where do you get content ideas from? Do I need to bring story ideas to the table?
A: You can be as involved or uninvolved in content creation as you would like to be. While the onus of coming up with editorial content and strategies will fall solely on your dedicated Content Producer, feel free to bring concepts and ideas to us. Each month, your Content Producer will create an extensive editorial calendar outlining how best to achieve your monthly deliverables. This calendar may include a collection of proposed blog topics, email marketing concepts and press release ideas, depending on your program. We comb your industry's newsfeeds everyday and pitch concepts based on what our team feels will gain the most traction with the search engines and within your market.
Q: Will of the Content Boost writers be experts in my space?
A: You will have access to a talented team of award-winning marketers and journalists; which continuously grows as our client base grows. You will be teamed with leading writers who boast years of experience covering every industry from finance to technology to healthcare to education to retail. When you team with us, we will marry you with the appropriate writers based on your specific areas of focus. Above all else, our team takes the time to get to know YOU. We take great measures to understand your core competencies and unique value propositions. Essentially, we become an extension of your own team—keeping our finger on the pulse in your respected space and helping you become a thought leader in your industry.
Q: Who will byline my Content Boost stories?
A: Authorship is up to you! You can leverage our team to ghost write for your C-level executives and program directors or you can elect for your stories to be under a more general byline such as "[My Company Name] Editorial Staff." Our team will work with you to identify ways to bolster the author rank of your subject matter experts.
Q: How will I receive my content pieces?
A: There are three methods in which you can receive stories: either via email through Word documents, through the creation of an RSS feed or through the development of a news page with your domain. If you elect to receive stories via Word, you can post at your discretion. If you want to implement a feed with us or contract for us to develop a news page, our team will handle real-time posting and maintenance of your content subpage.
Q: Do I get to approve all my Content Boost content assets?
A: Yes, you can request to see all stories before they are posted to your various outlets. Our clients can approve all company-specific stories and request edits in the process. When it comes to industry-specific stories, editing is at the discretion of the client.
Q: Where does the work you create for me live?
A: Where your content lives is up to you. Many clients opt for their custom copy to live on their blogs, newsfeeds, social media accounts and websites while others use the copy for print assets like flyers, brochures and pamphlets. Our team will work collaboratively with yours to identify where the content should live and when it should be posted. At the end of the day, you own all the assets we create—meaning you can circulate them in any way you see fit.
Q: Can I re-purpose my content across other platforms?
A: Absolutely... and we encourage it! Whether you want to use your custom-created blogs for your next enewsletter or get your white paper published on a third-party site, you retain the rights to use the content as you see fit. You may also select our syndication package add-on if you are looking for extra eyeballs for your content.
Q: Who owns the content?
A: We create it and you own it! You can ask for our input on proper distribution/syndication strategies or you can leverage your content as you see fit.
Q: How often will I hear from your team?
A: Typically, a weekly call is scheduled between your team and your Content Producer. However, we are available to you via phone and email anytime.
Question not answered? Contact us at [email protected] for more information.