It is easy to be contented in the middle of July. With the crack of fireworks lingering in the warm night air, a calendar full of long weekend getaway… - 7/20/2017
To illustrate the point of using content marketing to drive B2B sales, imagine someone who is single and looking for an ideal match. This person may g… - 7/18/2017
According to the findings of a recent Kissmetrics report, content marketing has broken through the threshold of the mainstream, and should be consider… - 6/20/2017
According to the findings of a recent Kissmetrics report, content marketing has broken through the threshold of the mainstream, and should be consider… - 6/20/2017
According to the findings of a recent Kissmetrics report, content marketing has broken through the threshold of the mainstream, and should be consider… - 6/20/2017
A B2B blog, if mismanaged, can quickly turn into a black hole for a marketing department -sucking up massive amounts of resources like time, energy, m… - 6/20/2017
At this point, it should come as no surprise to anyone involved in marketing just how important it is to have a digital presence today. 86 percent of … - 5/16/2017
At this point, it should come as no surprise to anyone involved in marketing just how important it is to have a digital presence today. 86 percent of … - 5/16/2017
At this point, it should come as no surprise to anyone involved in marketing just how important it is to have a digital presence today. 86 percent of … - 5/16/2017
At this point, it should come as no surprise to anyone involved in marketing just how important it is to have a digital presence today. 86 percent of … - 5/16/2017
At this point, it should come as no surprise to anyone involved in marketing just how important it is to have a digital presence today. 86 percent of … - 5/16/2017
Picture this: Your team has spent countless hours crafting, writing and editing a single blog post. This article has gone through at least five or six… - 5/16/2017
It is 2017. The Chicago Cubs are baseball's world champions. LeBron James carried his Cleveland Cavaliers to shrug off a 3-0 deficit against the 73-wi… - 4/18/2017
About Jay York Jay York is senior social media strategist for EMSI Public Relations (www.emsincorporated.com), a firm that represents corporations an… - 4/18/2017
When Netflix was founded in 1997, its business model was initially built around the sale and rental of DVDs through the mail. Within just a few years,… - 3/21/2017
Sure, content is the fuel you use to engage your key targets, but understand that it has a time and place. Force it down your audience's throat and it… - 3/21/2017
Content marketing continues to be one of the top strategies that companies are using to spur business growth. In fact, 89 percent of B2B marketers are… - 3/21/2017
It was just a few years ago that content was being hailed as the next big thing in the marketing world. But today, it is difficult to find a business … - 2/6/2017
A $1 trillion market opportunity exists for companies that can successfully explain their sustainability efforts to consumers, according to a new stud… - 2/6/2017
What's working optimally and what needs fixing in your brand's efforts to engage consumers? Answering this question goes beyond what can be guessti… - 2/2/2017
It is said that history books are written by the winners. But the time has come to retire this outdated aphorism. In the social media age, history is … - 1/10/2017
Try this easy experiment: Head to Google News, and type your company's name into the search engine. Observe what comes up in Google's listings. You sh… - 1/9/2017
Marketing and IT professionals have much to learn from each other. And the time is right for marketers to take advantage of IT knowledge, as success i… - 1/9/2017
Not many children clamor to become marketers when they grow up. But you wouldn't know it this time of year. Come December, children around the world a… - 12/13/2016
Imagine your dog eats something horrible. In a panic, you pick up your phone to check with Google whether the material is toxic, but you can't access … - 12/13/2016
Customer-led by their noses, businesses are heading into the new year geared up to meet the demands of a digitally driven marketplace. On the other ha… - 12/13/2016
You're at your wit's end because your content is failing to convert readers into customers. Your boss, client or investors are unhappy, and that means… - 11/15/2016
It may have been singer Andy Williams who first mused about "the most wonderful time of the year," but based on the way businesses and consumers spend… - 11/15/2016
Sending out content willy-nilly is obviously not the approach most marketers would choose to optimize their lead-nurturing campaigns. Instead, they do… - 11/15/2016
It's the moment we have all been waiting for: Content Marketing Institute (CMI) has released its seventh annual "B2B Content Marketing Benchmarks, Bud… - 10/11/2016
What does traffic to your website matter if it's not leading to conversions? If you had to choose, you'd pick completed calls to action (CTAs) over nu… - 10/11/2016
Two years ago, mobile media, including smartphones and tablets, overtook traditional desktop media consumption for the first time. Since then, the mob… - 10/11/2016
We get it: You wonder if you're using content marketing to its fullest potential. You have many questions, such as: • How are other businesses using… - 9/20/2016
The challenges faced by technology sector marketers have made content a highly sought after commodity within the industry. Based on the results of the… - 9/20/2016
Your content is the basis for creating a credible voice for your brand, and for building customer trust and loyalty. Now that you've crafted content t… - 9/19/2016
Former New York Yankees great Jorge Posada once asked Hall of Famer Yogi Berra--who played mostly during the 1940s and '50s, before the advent of comp… - 8/23/2016
Lead generation is the lifeblood of business growth. But according to the results of Ascend2's "2016 State of Lead Generation" report, a majority of m… - 8/23/2016
It's time you started using text messaging to drive traffic to your business. All you need to do is sign up for a Web-based text message marketing ser… - 8/23/2016
This week, the Chicago Cubs made a blockbuster trade with the New York Yankees for top closer Aroldis Chapman. The flame-throwing Chapman, whose fastb… - 7/26/2016
The main barriers to executing a successful content marketing program were recently identified in Ascend2's 2016 State of Content Marketing Survey Sum… - 7/25/2016
A disturbing pattern is emerging among marketers: Fewer of them are documenting their content marketing strategies. This is worrisome because research… - 7/25/2016
As a former teacher, I would sometimes tell my students, who would often complain about doing so-called "hard" tasks: "You can do hard things." Fellow… - 6/27/2016
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Post-sale interactions are an important aspect of the customer experience with your brand. How would your customers rate your involvement with them af… - 6/27/2016
Recently, a client approached us with questions about search engine optimization (SEO), wanting to know the science behind selecting the right keyword… - 6/27/2016
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In a recent eBook created by performance marketing agency, Merkle, the concept, execution and business impact of a strategy referred to as 'people-bas… - 5/24/2016
If your organization's marketing department isn't meeting expectations regarding content production, you aren't alone. Of the B2B marketing leaders su… - 5/24/2016
Invoking brand stories for your readership is likely one of your core marketing strategies. After all, storytelling is a powerful technique for buildi… - 5/24/2016
Two words that describe the Crayola brand are imaginative and artful. Since the company's beginnings in the early 1900s straight through to today, the… - 5/2/2016
New content marketing trends are constantly emerging, often too many to keep up with all at once. As such, marketers may feel overwhelmed by their con… - 4/26/2016
In March, Kellogg's launched a series of online videos in an attempt to bring back the appeal of breakfast cereals. The master brand campaign isn't so… - 4/26/2016
We see this problem time after time: A company will ask its in-house marketing team to start producing fresh, branded content-and, for awhile, every… - 4/26/2016
Decades ago it was fun to imagine a future in which robots and computers rule the world. Today, it's almost a reality. In the marketing world, in part… - 3/30/2016
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Thanks to a Curata infographic, some of the guesswork has been taken out of your content marketing strategy for the rest of the year. - 3/30/2016
For many people, the arrival of spring brings an unfettered urge to wash the windows, clean the closet, and deep-six the dust bunnies. Metaphorically,… - 3/30/2016
Trust and loyalty are two things that money simply can't buy. Especially considering the ways in which consumers use the Internet to conduct their own… - 2/23/2016
Things couldn't have gone any worse for Jeb Bush on this particular day in his race for the White House: A message that he had hoped would ignite nati… - 2/23/2016
It's no secret that personalization is a key component to a successful marketing campaign. After all, today's consumers crave highly targeted content … - 2/23/2016
Does your company insist on writing its own content for blogs, social media and the like? If so, your brand may be headed down a dark path if the skil… - 1/19/2016
Your customers are online. Are you there to greet them with an intuitive website, ensure their experience is optimal and guarantee a smooth checkout? … - 1/19/2016
If you been considering creating buyer personas for your brand but just haven't gotten around to it yet, or maybe you have one buried deep in a file s… - 1/19/2016
2015 has come to an end and it's time to ask yourself if you've achieved all that you thought you would this year. But don't beat yourself up about sm… - 12/22/2015
Pitfalls characterize many of today's leading digital content marketing channels: Texting is reserved by many people for friends and family … Social m… - 12/22/2015
Let me take a wild guess that, as a marketer, you've never wondered how much you have in common with Santa Clause. As the world prepares to celebrate … - 12/22/2015
As B2B marketers struggle to drive awareness in today's competitive marketplace, they're discovering less is more, according to the 2015 iris B2B Part… - 12/8/2015
As a member of your organization's C-suite, your daily responsibilities extend far beyond overseeing in-house operations. You're also a public figure,… - 12/8/2015
Planning a content marketing strategy now will ensure future business improvements such as brand awareness, marketing ROI and consumer engagement. As … - 12/8/2015
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A truly captivating marketing campaign today includes video-video that draws an emotional response from your audience and puts your brand in a positiv… - 11/24/2015
Marketers are aware that customers trust product/service reviews and recommendations from fellow clientele (i.e. Yelp or Google reviews, Facebook comm… - 11/24/2015
What would a marketing campaign look like today without digital? Before you answer that question, consider that modern marketers are continuously evol… - 11/24/2015
Whether or not you're new to content marketing, you may be struggling to understand the basic differences between B2B and B2C content. After all, a bl… - 11/10/2015
It's no secret that consumers are becoming increasingly focused on business initiatives to help protect the planet. In fact, according to a study cond… - 11/10/2015
When developing a content strategy that's right for your business, you can't simply apply the same old cookie-cutter techniques that everyone else is … - 11/10/2015
Marketing and sales are two departments that should work synchronously together. Specifically, marketing should work to create targeted collateral tha… - 10/27/2015
Whoa, marketers! Are you mistakenly pulling away from content marketing or allowing this important component of your marketing strategy to stall? This… - 10/27/2015
Today's consumers value more than just the products or services that a business offers. They also want to build long-lasting relationships with those … - 10/27/2015
It may very well be true that, as an industry, we have entered into the golden age of marketing. Consider this: Although marketers have traditionally … - 10/13/2015
The marketing industry has gone through many transformations over the past 10 years, with marketing departments today increasingly being viewed as a s… - 10/13/2015
Your business-like countless others-has a struggling blog and a Twitter audience of less than 300 followers. When you write a blog post and send it ou… - 9/29/2015
As of the last year or two, advanced lead nurturing campaigns are now the purview of 70 percent of marketers. This is one of the main findings of Dema… - 9/29/2015
Customer service, as a whole, can be a frustrating experience for consumers, including long waits, unresolved issues and lack of qualified contact cen… - 9/15/2015
If you missed Content Boost's Content Marketing Crash Course earlier this summer in New York City, join us for our fall session on Thursday, Oct. 29, … - 9/15/2015
Let's be honest: You're reading this article because your brand needs help. You wouldn't be here, otherwise. - 9/3/2015
Some familiar idioms epitomize the values marketers would like consumers to associate with their products and services, such as "treat others the way … - 9/1/2015
Developing a content marketing strategy is a lot like building a bonfire. Your goal, of course, is to build a fire big enough to shine light on your… - 9/1/2015
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The CMO Survey- a collaborative effort between the Duke University Fuqua School of Business, The American Marketing Association and McKinsey & Company… - 8/31/2015
The digital marketing landscape is rich with potential opportunities for brands to make their presence known and ultimately increase their audience re… - 8/24/2015
Is email marketing taking a back seat to some of your other digital marketing initiatives, like blogging and social media? If so, it's time to restru… - 8/21/2015
Facebook has been upping its messaging application development efforts in hopes of creating an easier system that will allow companies to connect with… - 8/18/2015
Marketers are often faced with the challenge of creating content that is both creative and relevant. Stories that spark the readers' interest and crea… - 8/18/2015
It's a hot bed of competition out there in the marketing space-with companies using every trick in the book as they vie for customers. As a marketer, … - 8/18/2015
Right now your brand has an extensive digital presence that stretches across its website, blog and social media channels. But there's one part of the … - 8/18/2015
It's not uncommon to write an article where the amount of social shares it receives fails to measure up to its total number of clicks, or impressions.… - 8/5/2015
If you've attended a content marketing seminar, read articles on content marketing best practices or peppered social media experts with queries on eff… - 8/4/2015
Marketers tend to have a broad market perspective that encompasses as much of the public as possible. The problem with this approach is that a brand l… - 8/4/2015
Modern content creators owe a debt to David Ogilvy. Long before Mad Men's Don Draper became a fictional '60s advertising mastermind, there was ad exec… - 8/3/2015
It's no secret that many businesses find content marketing difficult. After all, it is rather challenging due to the number of assets-like blogs, soci… - 7/28/2015
As marketers, we create content that we hope will resonate with prospects and customers-content that is designed to be engaging, informational and val… - 7/24/2015
As human beings, we are social creatures motivated by psychological factors that we may or may not understand. This can be especially true when it com… - 7/23/2015
Developing a strong social media strategy for your business is a bit like buying a Swiss Army Knife. You may buy the knife for one specific feature, l… - 7/21/2015
Creating a marketing strategy for you company's social media site is a task worth undertaking, no matter its difficulty level. How hard is it? Conside… - 7/21/2015
