July 14, 2014

Marketers Can Learn From Nike's Tribute to Derek Jeter

On Monday, Nike subsidiary Jordan Brand released a commercial it plans to run during the 2014 All-Star game in honor of Yankees shortstop Derek Jeter. For the past 19 years, Jeter’s been a fixture in The Bronx. For the past decade at least, he’s been the face of baseball. After announcing he would retire at the end of the 2014 season earlier this year, even those who don’t follow baseball closely likely suspected there’d be lots of tributes to The Captain.

And Nike’s commercial is no exception. Rife with celebrity cameos—from Jay Z to Spike Lee to Tiger Woods to Michael Jordan himself—the commercial features people from all walks of life tipping their caps to Jeter as a sign of respect. The commercial runs about 100 seconds—relatively long for a television spot—but is captivating nonetheless.

When it comes to content creation strategies, marketers can certainly learn from the commercial, which can be seen it its entirety here. The commercial is timely, packs quite a punch in terms of celebrity power, is engaging, and perhaps most importantly, doesn’t try to do too much. Though it was just published today, the video boasted more than 170,000 views by 4 p.m. (It’s safe to say that number will likely be a lot higher by the time you read this.)

It’s important to keep in mind that your campaigns don’t have to feature celebrities to be successful. You just have to tell a story, one that your customers want to hear. You need to be relevant and timely. But be organic because your audience will notice if you’re trying too hard. Rather, tell a story—as concisely and captivatingly as possible.

Great marketing is the result of strategies planned carefully as far in advance as makes sense. In today’s fast-paced business world, it might be difficult to find the time to put those strategies together. After all, everyone is pulled in seemingly a billion different directions every day.

Luckily, to ensure robust content creation strategies are crafted, businesses can enlist the services of content strategy vendors. Click here to learn more.  

Comments powered by Disqus

Related News