October 06, 2014

What Is a Content Strategy Vendor?

It’s no secret that forward-thinking businesses are looking to double down on their content marketing efforts. In fact, nearly two-thirds of businesses believe that content marketing is essential to their overall strategies.

It’s also not a secret that there are only 24 hours in the day. As a result, marketers are seemingly always pulled in a million different directions and rarely have enough time to get everything done. From creating strategies to producing content to promoting that content, there’s no shortage of tasks you have on your plate at any given point in time.

There’s a limit to exactly how much work you can juggle while making sure you're putting enough effort into every task and meeting your high standards. But the good news is that by partnering with a content strategy vendor, you are able to find time to complete a multitude of projects that align with your organization’s goals.

Rather than tackling all of your content marketing tasks—conceptualization, production, publication and promotion—on your own, you can choose to enlist the services of a content strategy vendor who can provide you as much or as little direction and assistance as you require.

Content strategy vendors live and breathe in the content marketing world. They keep their fingers on the pulse of the latest trends, and when you partner with one, you’ll benefit from their expertise as you collaborate to craft a targeted content strategy that makes the most sense for your business.

According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report from the Content Marketing Institute, 83 percent of businesses have content marketing strategies. But only 35 percent of businesses say that they document those strategies. Research indicates that companies with documented content strategies are more effective than those without them, so it may be time for you to go back to the drawing board and get your plan down on paper.

When you choose a content strategy vendor, in addition to a world of expertise, you’ll also:

  • Save money. With payroll taxes, bonuses and the time spent hiring and training employees it can be expensive to create all of your content in-house. In fact, a single, full-time editor can run you as much as $117,000 in a year. By deciding to leverage the services of a content strategy vendor, you’ll save on many of those expenses.
  • Reclaim time. With a content strategy vendor, you’ll no longer have to be responsible for producing all of your content and conceiving the entirety of your content strategies. By outsourcing some of these tasks, you’re able to reclaim time previously spent being a jack of all trades and focus your interests towards other mission-critical functions.
  • Get a fresh perspective. By bringing in a team of outside marketers, you gain fresh perspective for your content. In the past, you and your team might have thought a certain phrase, for example, was dynamite. To someone outside the walls of your company, however, it might be awful. Content strategy vendors will bring the outside perspective that is often missing as strategies are conceived.

Are you trying to brainstorm ways to improve your content strategies? Click here to learn more about how your business stands to benefit from partnering with a content strategy vendor. 


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