January 12, 2015

Content Boost to Host Content Marketing Workshop at ITEXPO Miami 2015

Norwalk, CT, January 12, 2015 – Content Boost, the content marketing division of Technology Marketing Corporation (TMC), announced today that it will host a Content Marketing Workshop at ITEXPO Miami, on January 27, 2015, at the Miami Beach Convention Center in Miami, Florida. ITEXPO is the industry-leading business technology event which brings together IT professionals and experts to explore the latest technology and trends in cloud, VoIP, WebRTC, unified communications and much more.

Content Boost, a premier content strategy vendor, will partner with Jeffrey Dworkin, independent consultant, GhostPoint,  to educate attendees about the latest  content marketing tactics and how to maximize content’s value with marketing automation.

The comprehensive workshop will be held on Tuesday, January 27, 2015, beginning at 10:00 AM EST in room B117. The workshop sessions will present the opportunity to connect with leading content marketing and marketing automation experts in an intimate setting. 

The workshop will be broken into two tracks: morning track – tactics and tips for implementing content marketing and the afternoon track – the strategic use of content to yield ROI with marketing automation. The morning track will focus on key metrics and strategies to bolster your content marketing creation. The afternoon track will deliver an overview of both the tactical and strategic issues surrounding marketing automation and the use of content in a marketing automation implementation. These sessions are tailored to technology companies who are exploring content marketing or marketing automation, or have committed to either of these strategies, but are not yet seeing the results that they expected.  

Content Marketing Workshop Agenda:  

Morning Track – Tactics and Tips for Implementing Content Marketing

  • 10:00 – 10:30 AM - Content Marketing 101: Back to the Basics
  • 11:00 – 11:30 PM - Getting the Boss to Say ‘Yes’ to Content Marketing
  • 11:30 – 12:00 PM - I Got the Content Marketing ‘Yes’: So, How do I Get Started?

Afternoon Track – The Strategic Use of Content to Yield ROI with Marketing Automation

  • 1:00 – 1:50 PM – Intro to Marketing Automation
  • 2:00 – 2:50 PM – The Role of Content in a Marketing Automation Program

More information about the Content Marketing Workshop can be found on the ITEXPO website.

Admission to the Content Marketing Workshop is complimentary for ITEXPO attendees. Additionally, attendees of ITEXPO can visit the Content Boost team on the expo floor at booth 927.

“Content Boost is incredibly excited to meet with and educate ITEXPO attendees about improving their bottom line by executing and maximizing content marketing strategies,” said Carrie Majewski, director of content marketing, Content Boost.  “Content marketing is at the forefront of every business executive’s mind these days as the C-suite ponders how to drive profitability and augment brand awareness through the creation of custom copy. ITEXPO gives us the opportunity to connect with some of the biggest brands in the technology and communications sector and advise them on how to tell their brand’s tale and generate qualified leads with content marketing. We look forward to sharing our insights during a series of content marketing workshops as well as connecting with participants on the trade show floor,” continued Majewski.

“A recent Fournaise Group study indicates that over 75% of CEOs want their marketers to be focused on ROI and be more connected to the financial realities of doing business.  Marketing automation, when properly implemented, is the pathway to satisfy this request,” said Jeffrey Dworkin, GhostPoint.  “With my 25+ years of experience in the telecom and technology space, I’m focusing these sessions more on the analytics side of marketing, rather than the creative side.  The goal is to help bridge the gap between the “C” suite, engineering and marketing.”

Content Boost is a content strategy vendor addressing the unique content needs of each of its clients by providing custom copy and content marketing strategies. As the latest division of TMC, Content Boost leverages the 40 years of editorial, marketing and brand strategy expertise to help brands in all industry verticals communicate with their audience.

Registration for ITEXPO Miami 2015 is now open. For the latest ITEXPO news, updates and information follow the event on Twitter at @ITEXPO.

About Content Boost

Content Boost, the content marketing division of TMC, is a content strategy vendor addressing the unique content needs of each of its clients. Content Boost clients leverage the division’s team of experienced editorial, marketing, social media and design talent to produce high-quality, engaging, and customized content for their company. With more than 40 years of editorial, marketing and brand strategy expertise, TMC has built a reputation as an industry leader with a sharp focus on expanding the marketing reach for various companies. Content Boost, TMC’s latest innovation, becomes the content marketing arm of your company—assuming the responsibility for conceptualizing and originating custom copy, marketing strategy, social media tactics, and multimedia campaigns. Visit www.ContentBoost.com to learn more.

About Jeffrey Dworkin

Jeffrey Dworkin is a proven B2B marketing executive with a strong track record of delivering growth through multiple environments, including electronic, social, and traditional marketing programs. By combining elements of both content and product marketing, carefully tracked and refined with a deep understanding of analytics, Jeff has created proven marketing initiatives that have driven double digit growth in web traffic, as well as substantially increased prospect acquisition and lead conversion. Jeffrey is available for consulting on marketing automation, content marketing, product launches and channel development.  Jeff can be reached at jeff.dworkin@ghostpoint.com.

About TMC
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, IoT Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; IoT Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit - The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo; Fitness and Sports Wearable Technology (FAST) Expo, WebRTC Conference & Expo; and more. Visit TMC Events for additional information.

For more information about TMC, visit www.tmcnet.com.

Content Boost Contact:

Rebecca Conyngham

Marketing Manager

203-852-6800 x 287

rconyngham@tmcnet.com

TMC Media and Analyst Contact:            

Ashley Baster   

Connect2 Communications         

(919) 435-9112  

ashley@connect2comm.com





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