There's a reason 93 percent of B2B marketers and 90 percent of B2C marketers use content marketing; it's because it is directly linked to increased brand awareness, augmented sales, and heightened profitability. Content Boost, a one-stop-shop content strategy vendor, allows you to leverage our arsenal of experienced editorial, marketing, social media and design talent to produce high-quality, engaging, customized content for your company. The Content Boost program, designed to amplify your sales, is TMC's latest innovation.
With more than 40 years of editorial, marketing and brand strategy expertise, TMC has built a reputation as an industry leader with a sharp focus on expanding the marketing reach for various companies. Content Boost, a product of TMC's Custom Publishing division, becomes the content marketing arm of your company—assuming the responsibility for conceptualizing and originating custom copy, marketing strategy, social media tactics, and multimedia campaigns.
Looking for newsfeed stories or blog entries to populate your site? Then tap into the skill-sets of our award-winning journalists. Searching for the next great social media campaign that will catapult your online marketing presence? Then sit back as our social media strategists lay out the plans. Whatever your desire, the Content Boost team stands ready to address your need.
To become your trusted content strategy vendor to execute all your content and marketing needs. Through our custom content, we aim to amplify your sales, reinforce your brand, drive online traffic and maximize your marketing and operational budgets.
CEO and Group Editor-in-Chief
Rich Tehrani, son of Nadji Tehrani, has been involved with the company from its earliest stages. Rich was instrumental in launching the Communications Solutions and INTERNET TELEPHONY brands, launching TMC into fast-growing communications and technology markets in the 1990s. Rich served in many capacities at the company, including six years as MIS Director and five years as Publisher of Communications Solutions, before becoming President in 1999, Group Editor-in-Chief in 2000, and CEO in 2009. Rich received his B.S. in Computer Hardware Engineering from University of Connecticut in 1989. For his full bio, please visit http://www.tmcnet.com/tmcnet/richbio.htm
Dave has been a tremendous contributor to TMC since joining the company in 2003, improving both top line and bottom line growth as VP of publications and conferences. As President, Dave develops high-level strategy and identifies new areas of opportunity for TMC, while ensuring effective execution. In addition, he focuses on partnerships which will allow new partners to leverage the tremendous community-building infrastructure TMC has developed over the past decades.
Under his direction, TMC publications, online media vehicles, and events have earned market-leading positions by constantly growing revenue and market share. Prior to his tenure with TMC, David was employed by Penton Media where he held the positions of Global Event Sales Manager for the Wireless events group and National Sales Manager for the ISPworld website. David received a BA from the University of Connecticut.
Executive VP of Operations
Since 2001 when named VP of Marketing for TMC, Michael has been focused on successful, cost-effective execution of TMC's marketing programs and events. In addition, he was extremely helpful in managing TMC operations during both good and difficult economic times. As Executive VP of Operations, he continues to oversee TMC's marketing efforts, while also managing the successful execution of TMC's print, online, and trade show initiatives - both on behalf of TMC and of its clients. Michael works closely with all departments to maximize ROI as TMC continues to grow. A 15-year publishing and tradeshow management veteran, Michael is also instrumental in the planning and execution of TMC's industry-leading events. Michael received a BA in Communications from Iona College.
Director of Content Marketing
As Director of Content Marketing for the Content Boost program, Carrie Majewski
(née Schmelkin) is responsible for managing and fostering successful client relations, ensuring that Content Boost marketing and editorial objectives are met and advising clients on content marketing, lead generation, SEO and branding strategies.
Carrie has worked with a variety of high profile clients on branding and copy creation-from Sprint to Panasonic to AT&T to Emerson Network Power. Her accomplishments include increasing over a dozen companies' Google and Bing rankings by more than 150 percent, tripling the monthly page views for several clients' sites, and taking home the 2012 Go Green Advertising's Gold Award for Social Media Campaign and the 2012 Go Green Advertising's Gold Award for Marketing Program Booklet. Her extensive journalism experience at several print and online publications also resulted in her receiving first place for Educational Reporting in the National New England Newspaper & Press Association (NENPA) competition in 2011.
Carrie earned her Bachelor of Arts degree from the S.I. Newhouse School of Public Communications at Syracuse University in magazine journalism and English. She has a minor in sociology. Carrie most recently completed her Social Media Marketing professional degree from Purchase College.
Product Management & Operations:
Since joining Technology Marketing Corporation in 2007, Jaime Hernaez has worked closely with strategic clients and partners to develop and manage robust integrated marketing campaigns to meet their organizations goals. Managing TMC's client services team, Jaime oversees operations and delivery of integrated online, print and video campaigns.
Prior to TMC, Jaime worked as the Director of Sales and Marketing for Solegy an application service provider offering a suite of Managed VoIP solutions for carriers and service providers. As the Sales and Marketing Director for telic.net, also a service provider for telephony products, she led the sales team for both the company's VoIP and termination products. Jaime began her career at PSINet Philippines, then a leading international Internet service provider. Jaime worked in conjunction with TMC as an exhibitor at ITEXPO and with various INTERNET TELEPHONY magazine projects. Hernaez holds a degree in English Literature from Ateneo de Manila University.