|[April 03, 2018]
Bluecore Hires Two Former BlueKai/Oracle Leaders; Sets Its Sights on Retail Data
Bluecore, a retail marketing company whose AI-driven platform matches
customers with the products they love, has hired Sherene Hilal as VP,
Product Marketing and Business Operations, and Stephen Papa as Head of
Product, Platform and Data Integrations. Both Hilal and Papa previously
served on the product team at BlueKai (now part of Oracle (News - Alert)).
At Bluecore, Hilal will guide operational and go-to-market readiness
along with commercialization of products and partnerships. Papa will
oversee development and refinement of the company's core technology,
which includes a new and in-demand set of extensible use cases that tap
into Bluecore's robust data science and decisioning capabilities for the
largest enterprises in the world.
Hilal brings seven years of experience driving product development,
enterprise readiness and strategy within the digital marketing realm. At
BlueKai/Oracle, she served as the Senior Director of Outbound Product
and Management, developing and defining the new category "Data as a
Service" within the platform.
Papa brings more than 12 years of experience in platform, and
user-experience and product integrations within the digital advertising
and marketing automation fields. In his previous role as Senior Director
of Product Management at BlueKai/Oracle, Papa was built an
enterprise-ready SaaS (News - Alert) platform while streamlining operational procedures.
Hilal and Papa are key recruits as luecore continues to establish
itself as a data activation leader in the retail space -- an initiative
that began in 2017 when the company hired Rob Holland, the former
GVP/GM, Advertiser Solutions at the Oracle Data Cloud, to serve as COO
and scale the organization's operations and management functions
"Across the board, we're seeing that retailers who invest in
high-quality customer and product catalog data are simultaneously
driving more revenue, while improving efficiency and providing a more
relevant customer experience," said Rob Holland, COO of Bluecore. "Most
of our customers already possess a wealth of data - their challenge lies
with activating that data in specific ways to drive business outcomes in
a fast-paced retail environment. Sherene's and Stephen's experience in
data and identity management will allow Bluecore to further its mission
to empower retailers to discover their best customers by activating
their data asset."
With more than 400 direct-to-consumer brands and retailers using its
platform, Bluecore holds first-party data assets in excess of 400
million individual customer IDs across a combined retailer catalog of
more than 125 million products. Taking into account all of the retailers
on its platform, Bluecore currently manages a product set larger than
that offered by Walmart and second only to Amazon.
Bluecore aims to better streamline data collection and optimization
through individualized and triggered communications, making brand
personalization better and more targeted than ever.
Bluecore is a retail marketing company whose AI-driven platform brings
together website, customer and live product insights to match customers
with the products they love. By activating dynamic product data for the
first time, Bluecore's email marketing solution solves the missing piece
of the performance puzzle: the ability to respond to customer behaviors
with triggered and individualized communication. Hundreds of brands and
retailers, including Teleflora, Vineyard Vines, Staples and Best Buy (News - Alert)
Canada, use Bluecore to drive increased revenue with less effort. Learn
more at www.bluecore.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180403006003/en/
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