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What is Content Marketing?

Content marketing refers to an integrated marketing strategy that involves creating and sharing relevant, customized, insightful copy-with the end goal of helping a company bolster its brand awareness and drive profitability. And by teaming with the right content strategy vendor, you can amplify your sales and establish your subject matter expertise.

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61% of consumers say they feel better about a company that delivers custom content; they are also more likely to buy from that company. (customcontentcouncil.com)

78% believe that organizations providing custom content are interested in building good relationships with them. (tmgcustommedia.com)

B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (socialmediab2b.com)

The average cost to generate a lead through inbound marketing is half the average for outbound marketing(hightable.com)

92% of marketers say that content creation is either �very effective� or "somewhat effective" for SEO. (socialmediab2b.com)

76% of marketers who have strategic SEO campaigns in place invest in content creation

60% of business decision makers say branded content helps them make better product decisions.

61% of consumers are more likely to purchase goods from businesses that offer custom content.

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