|[May 10, 2018]
Netsertive Named a 'Strong Performer' by Leading Global Research and Advisory Firm
a marketing technology company that enables brands, publishers and local
businesses to execute multi-channel, localized marketing at scale,
announced its ranking as a 'Strong Performer' in The
Forrester Wave™: Through-Channel Marketing Automation (TCMA), Q2 2018.
Forrester (News - Alert) identified the 15 most significant TCMA providers and
evaluated them across 25 criteria, with Netsertive receiving the highest
possible score in the product vision criterion. Forrester notes that
Netsertive received high marks from references on "speed of execution,
breadth of multiple media channels and integration requirements,
targeting parameters and brand compliance." Netsertive believes this
speaks directly to its focus on execution of distributed digital
marketing at the local level and simplifying the complex requirements of
The report profiles vendors in this growing segment, noting that
"Netsertive is a large and innovative company in the brand-to-local
digital marketing ecosystem" tht "brings leadership" in the space. With
B2B buyers acting more like B2C buyers (The
Birth Of The B2B Consumer, Forrester Research, Inc., October 5, 2017),
marketers are evolving their strategies to deliver more engaging
touchpoints and personalized content along the entire purchase journey.
With this shift in purchasing habits, they're depending more on
technology partners to help build cohesive, strategic campaigns that
influence potential buyers. The TCMA Wave™ research confirms this,
noting that more B2B marketing professionals are relying on TCMA
providers to act as strategic partners, helping them to "broaden their
reach and influence customers in new ways."
"Netsertive's mission has always been to help brands bridge the gap
between their customers' digital and physical worlds by enabling them to
engage and empower their local networks at scale," said Brendan
Morrissey, CEO and co-founder of Netsertive. "This report validates for
us that we are succeeding at this goal and that our technology continues
to be a top choice for marketers looking to take the guesswork out of
Netsertive's solutions empower brands and local businesses with
collaborative digital marketing capabilities that leverage technology
and industry expertise to deliver bottom-of-funnel, qualified local
buyers. Its digital marketing technology platform provides MarketWise™
for brands and StreetWise™ for local retailers, enabling a dynamic,
data-driven methodology for brand-to-local marketing that simplifies
co-op reimbursement, content distribution and measurement, while
executing high performance distributed campaigns across hundreds or
thousands of locations.
For more information regarding Netsertive's digital marketing technology
solutions, please visit: https://www.netsertive.com/contact-us/.
Netsertive is a marketing technology
company that enables brands, publishers, and local businesses to reach
customers online, at scale. Netsertive's platform and services
coordinate messaging, brand experience, and performance across all
digital channels to drive awareness, consideration, and sales.
Netsertive is headquartered in Raleigh, NC, with an office in Seattle,
WA. For more information visit netsertive.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180510005163/en/
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