[May 31, 2018] |
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Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands
Today, Taboola, the leading discovery platform, announced a partnership
with HubSpot (News - Alert), a leading CRM, marketing, sales and customer service
platform. Partners of Taboola and HubSpot will now be able to seamlessly
start content marketing campaigns with Taboola through the HubSpot
platform.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180531005410/en/
HubSpot partners with Taboola (Photo: Business Wire)
Taboola's partnership with HubSpot will serve over 40,000 marketers with
direct access to Taboola's content discovery platform. Through the
integration, HubSpot users who publish blog posts will be able to define
and activate a Taboola campaign straight from the HubSpot platform
allowing them to reach new, relevant audiences at scale. Marketers
running campaigns will have full control through HubSpot; they can
target multiple audiences that fit their products, manage budgets, A/B
test creatives via a Taboola integration with Getty
Images, and view real-time reports in orer to optimize campaign
performance and drive high conversions as needed.
The partnership comes on the heels of Taboola's recent announcement that
its Self
Service platform for marketers grew to nearly $100M run rate in its
first year. Taboola's self service business unit offers cost-efficient
and scalable solutions to marketers allowing them to reach 1.4B users
globally outside of search and social, placing relevant recommendations
on some of the most premium publishers in the world, carrying high
editorial value and brand safety .
"We are always looking for new ways to help our customers scale - as
cost efficiently as possible. Taboola is a platform that so many of our
customers are already using and we're excited to offer them an easy way
to streamline their content marketing efforts," said Kevin Raheja,
Director of Strategic Partnerships at Hubspot. "We have integrations
with Search and Social, so we were seeking a way to round out our
offering with Discovery. Taboola is a great platform that offers massive
reach on premium publishers in a brand safe environment."
"Every brand has a story that deserves to be discovered and we're on a
mission to enable as many brands as we can to reach their potential
audience effectively and easily," said Adam Singolda, CEO and Founder of
Taboola. "We're in an era of storytelling, and marketers - big and small
- are transitioning from traditional advertising to storytelling.
Through Discovery, we are able to offer brands an alternative, outside
of Search and Social, and offer even more reach and credibility by
getting brands recommended on premium publisher sites."
About Taboola
Taboola is the leading discovery platform, serving over 450 billion
recommendations of articles, blogs, videos, products and apps to over
one billion unique users every month on thousands of premium sites and
mobile carriers. Publishers, brand marketers, and performance
advertisers leverage Taboola to retain users on their sites, monetize
their traffic, and distribute organic and sponsored content as well as
video to engage high-quality audiences. Partners include: USA TODAY,
Huffington Post (News - Alert), MSN, Business Insider, The Independent, Welt, L'Express
and The Weather Channel. A global company with local service
touchpoints, Taboola is headquartered in New York City with offices in
Los Angeles, London, Paris, Berlin, Tel Aviv, New Delhi, Bangkok, São
Paulo, Mexico City, Beijing, Shanghai, Istanbul, Seoul, Sydney and
Tokyo. Learn more at www.taboola.com
and follow @taboola on Twitter (News - Alert).
View source version on businesswire.com: https://www.businesswire.com/news/home/20180531005410/en/
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