[June 26, 2018] |
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HG Data Announces the Summer '18 Release of Its HG Data App on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace
HG Data, a global leader in company intelligence for B2B technology
sales and marketing professionals, today announced a new release of its HG
Data app on Salesforce AppExchange, empowering businesses to connect
with their customers, partners and employees in entirely new ways.
Install base data, also called technographic data, provides sales and
marketing teams with valuable insights on the competing and
complementary software and hardware products used by their customers and
prospects so that they can inform and focus their outreach and
engagement.
Built on the Salesforce Platform, HG Data is currently available on the
AppExchange here.
HG Data App for Summer '18
Just as in the previous version, the latest release of HG Data's app
embeds technographic data directly into Salesforce so that sales and
marketing teams can easily sort, filter and use the data to create
campaign segments, score and rank accounts, generate reports, and
implement workflows and triggers to build more intelligent business
processes. In addition, the latest version of the app includes two
substantial upgrades designed to help companies find new revenue
opportunities and engage with prospects earlier and with more context in
the sales cycle:
1) Net New Account Discovery and Acquisition: B2B sales and
marketing teams now have the ability to search for additional net new
accounts with specific technographics and import them directly into
their Salesforce org. Users can further refine the number of accounts
they want to import using firmographic data such as number of employees,
revenue, and industry, which is also provided by HG Data.
2) Lead Enrichment: In addition to automatic account-level
enrichment, users can now also append technographic data directly to
lead records to better target and personalize top of funnel marketing
activities such as content marketing and other awareness tactics.
Comments on the News
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"One of the biggest discoveries B2B sales and marketing teams make
when they start using our technographic data is that their known
available market might be 3 t 5 times bigger than they had thought,"
said Elizabeth Cholawsky, CEO of HG Data. "The latest version of our
app enables users to take fast and precise action by allowing them to
import net new accounts directly into their Salesforce instance based
on our leading comprehensive tech installation data and supplemental
firmographics. In addition, our lead enrichment capabilities allow
marketing groups to engage with prospects earlier and more
meaningfully in the sales cycle for things like contextual outreach
programming, more personalized lead nurturing, targeted content
marketing and other top of funnel activities."
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"Our experience with HG Data's App has been terrific," said Manny
Ortega, Director of Business Operations at Outreach.io. "We've been
absolutely impressed with the accuracy of the technographic data and
ease of integration. The actual connection took 5-10 minutes to hook
up. We are already leveraging HG Data's technographics data to score
accounts, which ultimately enables our go-to-market teams to focus on
the right prospects at the right times."
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"We are happy to partner with HG Data on the AppExchange as they
provide customers with an easy way to use and access technographic
data to better inform their marketing and sales programs," said Mike
Wolff, SVP, ISV Sales, Salesforce. "The exponential growth of the
AppExchange underscores the enormous opportunity the entire Salesforce
ecosystem has in creating cutting-edge solutions and driving customer
success."
About Salesforce AppExchange
Salesforce AppExchange, the world's leading enterprise cloud
marketplace, empowers companies to sell, service, market and engage in
entirely new ways. With more than 5,000 solutions, 5 million customer
installs and 70,000 peer reviews, it is the most comprehensive source of
cloud, mobile, social, IoT, analytics and artificial intelligence
technologies for businesses.
Additional Resources
Salesforce, AppExchange and others are among the trademarks of
salesforce.com, inc.
About HG Data
HG Data uses advanced data science to deliver actionable insights that
give B2B companies the competitive advantage they need to succeed. A
best-in-class leader for accurate technographics, based on machine
learning and advanced data science, HG Data provides B2B marketers with
better intelligence to increase their ability to analyze, segment, and
speak to their target markets, while innovative OEMs use our information
to enhance and differentiate their product offerings. Our proprietary
processing platform continuously analyzes billions of documents to
curate a comprehensive and unparalleled business intelligence library of
the software and hardware that companies use to run their business. HG
Data delivers precision targeting at scale. Learn more at www.hgdata.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180626005191/en/
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