TMCNet: Modus Launches Advanced Analytics for Modus Capture

[October 04, 2018]

Modus Launches Advanced Analytics for Modus Capture

Modus Capture, a tool for capturing, qualifying and routing leads in real time to CRM and Marketing Automation, now has an advanced analytics suite providing marketing and trade show teams with live data both during and after trade shows. The advanced analytics release will launch on October 9 at the Gartner (News - Alert) Sales & Marketing Conference in Las Vegas.

Trade show managers can see real-time leads come in during the show, including who captured the lead and how qualified the leads are. This enables trade show managers to adjust where show workers are located in order to optimize the number of leads collected and add gamification to the process to create fun competition on the show floor. The analytics dashboard can also be used after the show to assess success and compare data side-by-side to determine trade show return-on-investment (ROI). Modus Capture also contains a business card scanning tool backed up by human verification.

"Trade show managers are consistently asked to prove trade show ROI; however, they rarely are given the tools to accomplish this," said Nick Adams, Lead Solutions Manager, Modus. "We developed our advanced analytics for Modus Capture to meet this critical need."

Modus Capture has been used at the world's largest trade shows to collect, qualify and correctly route more than 42,000 leads for some of the most admired companies in the world. Modus Capture integrates with all major event providers, including Expologic, Experient, CompuSystems, XpressLeads, CTI (News - Alert) Meeting Tech, Bartizan, Epo Data Company, Conexsys, ITN, ExpoTools, CVent and TPNI.

"The world of trade shows is fast-paced and we wanted to empower extremely busy trade show professionals with data they can use to report ROI and optimize their trade show involvement in terms of investments to pull back from and those to lean into," said Scott Olson (News - Alert), Chief Technology Officer, Modus.

Modus will exhibit and speak at the Gartner Sales & Marketing Conference October 9-11. Modus can be found at Booth #411 or stop by our session "Inside Look: The Transformational Power of Sales Enablement" on October 9 at 1:40 p.m. Modus will also host Jill Konrath, author of "More Sales, Less Time: Surprisingly Simple Strategies for Today's Crazy-Busy Sellers," who will sign books at the Modus Booth on October 9 at 5:15 p.m.

For more information, visit www.gomodus.com

About Modus
Modus drives the innovations shaping the future of marketing, sales, and customer engagement through next generation digital technology solutions. Its digital sales enablement platform consists of Modus Communicate, an A-I assisted content management solution; Modus Create, an interactive content creation tool; Modus Capture, a trade show smart lead capture and retrieval solution; and Modus Compare, a tool that provides analytical data to help marketing teams make smarter content marketing investments. To date, Modus technology is used by 70,000 sales and marketing professionals to conduct 250,000 critical conversations. Learn more at www.gomodus.com


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