TMCNet:  5 Tips for Bolt Seals Companies to Leverage to Update their B2B Marketing Strategy

[October 05, 2018]

5 Tips for Bolt Seals Companies to Leverage to Update their B2B Marketing Strategy

NEW YORK, Oct. 5, 2018 /PRNewswire/ -- Social media marketing company, fishbat, shares five tips that bolt seals companies can use to refresh their Business to Business (B2B) marketing strategy.

B2B marketing is a little more complicated than B2C. Sales cycles are often longer and more complicated because there are usually more than one decision maker with much more than just customer satisfaction on the line. Outdated B2B marketing strategies are impersonal and ineffective, so companies need to step up their game to be effective. Here are five tips that bolt seals companies can leverage to update their B2B marketing strategy.

Create live videos. A Livestream study found that 80% of people would rather watch a live video from a brand than read a blog post on the same topic. Videos let you showcase your products in a way that text can't, leading to better retention. And, according to Facebook, live videos have 3x the watch rate and 10x more comments than regular videos.

Use employee advocacy. Your employees are experts in your brand and should be your top advocates. You can have them reshare your content on social media, or provide reviews from their unique perspectives. It can be truly beneficial to have your employees spread the word on behalf of your company.

Utilize influencer marketing. Having an influencer recommend your company or your product, it gives key decision-makers the assurance that your product is worth purchasing. Find someone who is well-known and highly respected in your niche, and politely approach them about advocating on behalf of your brand.

Create mobile-friendly content. Last year, over 50% of global web traffic was done on mobile devices. Failing to provide mobile-friendly content can cause valuable mobile traffic to bounce from your site before considering your product.

Leverage testimonials and case studies. A recent study of B2B brands found that 91% of buyers are influenced by word of mouth. Be sure to include case studies and/or customer testimonials in your marketing strategy, since they are considered a credible source of information.

About fishbat: fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting and Manufacturing bolt seal company with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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