[October 08, 2018] |
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8th Annual The Knot Gala Hosts 1,000 of the Wedding Industry's Top Professionals to Celebrate Love and Vow to End Child Marriage
The
Knot, a leading digital wedding planning brand, hosts its 8th Annual
The Knot Gala tonight in celebration of the professionals that make the
wedding industry possible. Hosted annually at the historic New York
Public Library to round out New York Bridal Fashion Week, the event
itself gathers the wedding industry's top professionals from across the
country, and is planned and designed by top industry planner Amy
Shey Jacobs of Chandelier
Events. The Knot Gala 2018, unlike previous years, also marks the
kickoff of an important initiative in the brand's 22-year history:
Tonight, The Knot is joining forces with VOW
and bringing the wedding industry together to collectively support the
mission to end child marriage by 2030.
"We believe your wedding day should be one of the happiest days of your
life. Who you marry and how you marry is a personal choice, and we
empower couples to always create their weddings in a way that is special
and personal for them. I'm excited to celebrate The Knot Gala this year
with the theme of Love Can Change the World. It reminds us that
not only does this talented industry pull off incredibly inspiring,
personalized weddings for each of the nearly 2 million couples who get
married every year, but that the work they do is in the name of love,"
said Dhanusha Sivajee, Chief Marketing Officer, The Knot/XO Group Inc.
"As an industry, we have the chance to make a real global impact, beyond
the individual impact we make on couples. Every year, 1.8 million
couples get married in the US and the wedding industry helps them
celebrate this joyful milestone. But each year, there are also 12
million girls who are married against their will before they reach 18.
Their experience is much different. Child marriage is not a decision a
girl gets to make. It is decided for her and takes away her right to
choose if, when and how she wants to get married. Child marriage is an
issue that happens not only outside the U.S., but right here in our own
backyard, and there's little to no awareness about it. As the leading
wedding planning brand among couples and wedding pros, our team at The
Knot has the largest platform, and with that, also the right opportunity
to spread awareness and make real change on this important global issue.
We're excited to join VOW in rallying the wedding industry to support
the mission to end child marriage by 2030."
Statistically speaking, those 12 million girls who are married before
the age of 18 annually translates to one girl being forced to marry
against her will every three seconds, endangering her personal
development and well-being. Child marriage happens around the world-even
in the US-cutting across countries, cultures, religions and ethnicities.
It undermines efforts to reduce global poverty and champion gender
equality. To help put an end to this worldwide issue and human rights
violation, The Knot is joining forces with VOW, an initiative empowering
couples, companies, the media and the public to become partners in
creating a world without child marriage.
"Earlier today we launched VOW to end child marriage, a global problem
that has been too long ignored," said Mabel van Oranje, founder and
chair of Girls Not Brides: The Global Partnership to End Child Marriage.
"Our initiative taps the reach and economic power of the wedding
industry to strengthen the global movement to end child marriage. By
partnering with leading brands like The Knot, we will be able to fund
high impact programs at the local level to create brighter futures for
girls worldwide. Every year, millions of couples celebrate their love by
getting married and millions of their family and friends celebrate with
them. What if we could share this love to do something bigger?"
The Knot wll support VOW's mission through ongoing awareness and
promotion on its industry-leading social media platforms, website and in
its magazine. Additionally, VOW is the featured charity on The
Knot Gifts Back proprietary charity registry program, allowing
couples to attach VOW to their retail wedding registries and give back
through their own weddings. With each registry gift purchase through The
Knot, the company will donate a portion of that gift in the couple's
name to help end child marriage. All funds raised by VOW go to the Girls
First Fund, championing local organizations working tirelessly to stand
up for girls' rights and against child marriage.
To create The Knot Gala, The Knot selects some of the most innovative
and creative wedding professionals to show off their talents and help
create exciting, never-before-seen wedding details and entertainment.
This year's theme, developed by Chandelier Events, is Love Can Change
the World, and will invite guests to enjoy a journey around the
globe, experiencing various cultures, food and entertainment throughout
the night.
"I'm excited to welcome the wedding industry to tonight's global
exploration devoted to LOVE, the most enduring power in the world.
Guests will buckle their seat belts and enjoy the journey at our very
own world's fair by The Knot. It's our night to celebrate our
differences and toast to our combined humanity, vivid imaginations and
bold innovation. More than ever before, love has no borders. Love has no
boundaries. LOVE CAN CHANGE THE WORLD," said Amy Shey Jacobs, Founder
and Creative Director, Chandelier Events.
About The Knot
The Knot is the nation's leading multiplatform wedding resource offering
a seamless, all-in-one planning experience-from finding inspiration and
local vendors to creating and managing all guest experiences, wedding
registries and more. The trusted brand reaches a majority of engaged
couples in the US through the #1 wedding planning website TheKnot.com
and #1 iOS and Android (News - Alert) mobile app The Knot Wedding Planner, The Knot
national and local wedding magazines, and The Knot book series. Since
its inception, The Knot has inspired approximately 25 million couples to
plan a wedding that's uniquely them. The Knot is the flagship brand of XO
Group Inc. (NYSE:XOXO), which helps couples navigate and enjoy
life's biggest moments-from getting married to moving in together and
having a baby. Visit The Knot online at TheKnot.com
and follow on social media: Facebook.com/TheKnot
and @TheKnot on
Twitter,
Pinterest and
Instagram.
Forward-Looking Statements
This release may contain projections or other forward-looking statements
regarding future events or our future financial performance or estimates
regarding third parties. These statements are only estimates or
predictions and reflect our current beliefs and expectations. Actual
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change, we will not necessarily inform you if they do. Our policy is to
provide expectations not more than once per quarter, and not to update
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View source version on businesswire.com: https://www.businesswire.com/news/home/20181008005485/en/
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