[October 10, 2018] |
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Artificial Intelligence Names 3m 54s the 'Perfect Length' for Video Content Marketing
A new content marketing study, conducted via the CONCURED artificial
intelligence (AI) platform has declared three minutes fifty-four seconds
to be the ideal length for consumer video content.
CONCURED analyzed over 4000 promotional videos from the top fifteen most
valuable global brands of 2018, examining everything from the
quality of content produced, to social shares, views and even video
length.
Across the world's most successful marketing videos, CONCURED's AI found
that 3m 54s represents the most effective video length, with companies
such as Google, Apple and Walt Disney (News - Alert) all delivering significant
views-per-video while keeping the video length below four minutes.
In the case of enterprise-focused video content, this 'Goldilocks'
length extends dramatically, with enterprise video content from Amazon
and Micrsoft typically lasting between six and fifteen minutes.
CONCURED's AI analysis also found that, of world's top brands, Microsoft
delivered the highest number of total video views (996m). On a per-video
basis however, Apple and Google (News - Alert) received significantly higher average
views (over 1m views per-video, compared to Microsoft's 407k).
Commenting on the research Tom Salvat, CEO of CONCURED said: "Our
AI-powered benchmark represents a world-first in the content marketing
industry, providing tangible metrics to apply to previously intangible
marketing practices.
"While it's obvious that marketers will want to vary the length of their
videos depending on the specific audience, this analysis offers a
measuring stick for marketers to compare their content to the world's
biggest brands. As we feed ever more data into the CONCURED platform,
the potential insights for content marketers will continue to grow,
telling brands which topics, tactics and content types will resonate
with their audiences both now, and in future.
To view the full benchmark, or to download CONCURED's Kings of Content
report, click here.
Ends
About CONCURED
Trusted by the world's leading brands, CONCURED is the world's first
AI-powered Content Strategy Platform that guides the ultimate content
strategy to help maximize engagement and ROI.
CONCURED provides a SaaS (News - Alert) platform that enables content marketers to
audit, research, plan and distribute and track the performance of
content like never before.

View source version on businesswire.com: https://www.businesswire.com/news/home/20181010005815/en/
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