[October 16, 2018] |
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Emma Introduces Emma HQ, a Revolutionary Solution for Distributed Models
Emma
- a provider of best-in-class marketing software and services and a part
of the Campaign
Monitor family- today announced it has launched Emma HQ, the newest
innovation in email marketing platforms. Emma HQ is an email campaign
and asset manager for distributed businesses, offering franchises and
multi-location businesses a single platform from which marketers can
manage mailings for a few dozen to thousands of locations or
departments. Alongside this, Emma is also announcing a rebranding to
reflect the company's progression.
"Emma HQ has been developed by listening to our customers," said Cody
Bender, Chief Product Officer at Campaign Monitor. "Our
customers-especially those in restaurant, higher education and franchise
industries-have worked with us directly during the creation of Emma HQ
and have helped our product development team build a platform with the
features to best address their unique needs. We are excited to see how
our customers use Emma HQ to connect with their subscribers."
"We love Emma because it gives us the sophisticated suite of email
marketing tools we need to provide exactly the right content to our
member base," said Kevin Keith (News - Alert), Chief Brand Officer at Orangetheory
Fitness, an Emma HQ customer. "The approvals dashboard has simplified
our process by speeding up our email approvals for over 1,000 studio
newsletters and ensuring brand consistency across the board."
How it Works
Emma HQ addresses the evolving needs of marketers at distributed
organizations with three unique features:
-
Brand controls: In order to deliver a consistent brand
experience, Emma HQ allows marketers to create and share approved
templates down to their sub-accounts, as well as lock creative
elements within the templates. Elements can include branding and style
aspects, such as font, colors and text size. When using the asset
manager, marketers can further create and share approved templates and
assets, including company logos, images and files. These features make
it simple for individual sub-accounts to create emails with localized
content, while still maintaining a recognizable brand across the board.
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Approvals dashboard: Emma HQ simplifies the review and approval
process for marketers by allowing them to manage it all from a single
dashboard. Before sending, each mailing must be submitted to the
approvals dashboard, where corporate marketers can quickly approve
content or respond back with edits to ensure every email follows brand
standards.
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Activity dashboard: The at-a-glance dashboard allows marketers
to view recent activity and results from all of their sub-accounts.
This increased visibility makes it simple to see which locations are
performing well and which ones need more assistance with their email
marketing strategy.
Emma has long recognized the need to innovate as the email marketing
landscape shifts. With the development and release of Emma HQ to solve
unique issues in the industry, Emma has refreshed its brand to match its
ever-changing nature. The new branding reflects the support, efficiency
and effectiveness of the email marketing solutions it offers to more
than 50,000 customers. The rebranding includes a refreshed logo,
positioning and revamped website.
Emma HQ is available now. Explore the new platform's features at myemma.com/emma-hq.
About Emma
Emma's email marketing platform makes it easy for businesses to create
and collaborate on beautiful campaigns across departments or locations,
delivering a seamless brand experience that increases engagement and
drives more revenue from email. Our team-oriented product design,
powerful integrations and award-winning professional services make it
easier than ever for marketers to do their very best work.
About Campaign Monitor
Campaign Monitor is a global software-as-a-service company specializing
in email marketing with the mission of providing customers the tools to
create meaningful connections with their audience. Together with Emma
and Delivra, we strive to provide the best product and services for our
customers, ranging from email marketing platforms for teams of all
sizes, to easy-to-use tools that allow marketers to send targeted
newsletters to grow their business. For more information about the
Campaign Monitor family of brands, visit https://www.campaignmonitor.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181016005252/en/
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