[October 16, 2018] |
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Cvent Acquires Social Tables to Power Tighter Collaboration Between Event Planners and Venues
Cvent,
a market leader in meetings, events, and hospitality technology, today
announced that it has acquired Social
Tables, the leading event diagramming, seating, and collaboration
platform. More than 5,000 organizations and hospitality brands,
including Under Armour, Live Nation, Hyatt, The Venetian, ClubCorp, and
Forbes, have utilized Social Tables to help them develop and plan nearly
4.5 million events. Cvent (News - Alert) acquired Social Tables to help event planners
and venues better collaborate to deliver successful events, further
accelerating Cvent's product roadmap and global growth.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181016005991/en/
Founded in 2011 in Washington, DC, Social Tables offers the world's
largest database of to-scale function space with 4 billion square feet
available through its search engine. Through its powerful collaboration
engine, planners and venues use Social Tables' Event
Services Solution to diagram events, create seating charts, and
share files. One in three full-service hotels in North America uses
Social Tables to work with planners to deliver 100,000 meetings and
events each month.
Cvent technology delivers the power to source, create, and manage events
more efficiently than ever before. By acquiring Social Tables, Cvent now
enables:
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Improved collaboration between venues and planners: Event
planners and venues traditionally manage floor plan design with
disparate tools that are cumbersome to use and often inaccurate.
Leveraging Social Tables' Event Services Solution, customers can
collaborate to create accurate diagrams and renderings in minutes,
allowing for real-time edits that reduce the time spent making
critical decisions.
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A more visual and interactive venue sourcing experience: By
combining the Cvent
Supplier Network with Social Tables' rich function space content,
planners can better visualize the event space and select the right
venue. This improves the planner's venue selection experience and also
gives venues added confidence that their facilities will meet the
planner's requirements.
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Increased group sales for venues: Venues use the Social Tables
platform to showcase their unique meeting space online and to create
custom proposals that lead to more group business. In a study
conducted by STR, Social Tables customers saw an increase of 2% in F&B
profitability per-occupied room.
"Cvent is the clear global leader in event management, and we are
thrilled to continue the Social Tables journey with them. The company
embodies our vision of making face-to-face events more successful," said
Dan Berger, CEO and Founder of Social Tables. "As a fellow DC-area
software company, this is even more special for the DC tech community.
We're looking forward to continuing to work with all of our customers to
offer our market-leading solutions as part of Cvent. Together, we will
improve how events are sourced, managed, and executed."
"We would not be where we are today without our dedicated customers and
employees," continued Berger. "It takes a village to accomplish what
we've done, and I couldn't be more grateful to each of them. I'm truly
excited about the additional opportunities we will have going forward
with Cvent under Reggie's leadership."
"Over the past 19 years, we have helped power the global meetings and
events ecosystem, connecting planners with the venues they need to host
their events," said Reggie Aggarwal (News - Alert), CEO and Founder of Cvent. "With
Social Tables, we can offer new ways for our event and hospitality
customers to work better together to manage events. We've known and
respected Dan since the inception of Social Tables, and we are extremely
excited to welcome him and the rest of the Social Tables team to the
Cvent family."
About Cvent
Cvent, Inc. is a leading meetings, events, and hospitality management
technology provider with more than 3,500 employees, 25,000 customers,
and 300,000 users worldwide. The Cvent Event Cloud offers the solutions
organizations need to automate and simplify the entire event planning
process and maximize the impact of their meetings program including
tools for online event registration, venue selection, event management,
mobile apps for events, email marketing, attendee tracking, and customer
feedback. The Cvent Hospitality Cloud partners with hotels and venues to
help them drive group and corporate travel business. Hotels use
the Cvent Hospitality Cloud's digital marketing tools and software
solutions to win business through Cvent's sourcing platforms and to
service their customers directly, efficiently and profitably - helping
them grow and own their business. Cvent solutions optimize the entire
event management value chain and have enabled clients around the world
to manage hundreds of thousands of meetings and events. For more
information, please visit Cvent.com, or
connect with us on Facebook, Twitter or LinkedIn.
About Social Tables
Social Tables' award winning hospitality platform creates successful
face-to-face events. The company's innovative event sales, event
services, and group distribution platforms have helped over 250,000
planners and 5,000 hotel & venue professionals execute 4.5 million
events. Social Tables has won a variety of industry awards including
"Innovator of the Year" from Catersource and "Best Industry Innovation"
from the International Live Event Association. Founded in 2011 and
headquartered in Washington, DC, Social Tables has 110 employees that
have created a culture recognized for being a best place to work by
SmartCEO and the Washington Post. The company was seventh in Washington,
DC in the 2018 Inc 5000. Social Tables is a proud leader in the DC tech
community and has opened its doors to 350 organizations to host events
for a total of 15,000 people at its headquarters free of charge. The
company was formerly backed by Bessemer Venture Partners, QuestMark
Partners, Thayer Venture Partners, and others.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181016005991/en/
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