[October 18, 2018] |
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Cvent Introduces Event Evolution Model to Help Organizations Benchmark Their Events Program and Embrace Best Practices
Cvent,
a market leader in meetings, events, and hospitality technology, today
launched its Event
Evolution Model, giving event professionals an easy way to gauge the
maturity of their organization's events program. Based on an analysis of
more than 10,000 events, the Event Evolution Model assesses the maturity
of an event program by looking at four Centers of Performance:
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Event Strategy: How to develop a purposeful, measurable, and
data-informed meetings and events program that aligns with
organizational goals.
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Event Execution: How to execute a defined Event Strategy
efficiently and effectively across the entirety of a meetings and
events program.
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Attendee Experience: How to deliver a seamless, personalized
event experience to attendees, as well as the ability to capture
attendee buying signals and feedback.
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Measurement & Optimization: How to translate event and
attendee data points into provable value for the organization and
attendees, as well as to optimize an event program based on
data-driven insights.
Cvent (News - Alert) is also introducing an assessment tool within the Event Evolution
Model to guide users through a set of questions to gauge their program's
current state. Based on the user's responses, an overall event program
maturity score is determined along with a personalized roadmap with
actionable recommenations for how to improve current meetings and
events practices and increase overall program impact.
"With more than 300,000 users and 17,000 event planner orgs worldwide,
our customers are producing nearly 3 million events annually through our
platform. This gives Cvent a front row seat to how the meetings and
events space is evolving allowing us to bring unique insights into event
success and organizational maturity. We designed this model based on
that depth of data, as well as our experience and expertise in
supporting event programs," said Patrick Smith, Chief Marketing Officer
at Cvent. "What we are seeing is that the event space is constantly
changing. Today, attendees expect events to deliver more and more value,
organizations demand that events provide impact and a positive ROI, and
we are seeing the increasing adoption of technology to take events
programs to new heights of performance. Given constant change, we wanted
to provide the industry with these useful insights and tools to assess
the maturity of their events programs and chart a course to enhance
future planning and execution."
Click HERE
to explore the Event Evolution Model and assessment tool.
About Cvent, Inc.
Cvent, Inc. is a leading meetings, events, and hospitality management
technology provider with more than 3,500 employees, 25,000 customers,
and 300,000 users worldwide. The Cvent Event Cloud offers software
solutions to event planners for online event registration, venue
selection, event management, mobile apps for events, email marketing,
and web surveys. The Cvent Hospitality Cloud partners with hotels and
venues to help them drive group/MICE and corporate travel business.
Hotels use the Cvent Hospitality Cloud's digital marketing tools and
software solutions to win business through Cvent's sourcing platforms
and to service their customers directly, efficiently and profitably -
helping them grow and own their business. Cvent solutions optimize the
entire event management value chain and have enabled clients around the
world to manage hundreds of thousands of meetings and events. For more
information, please visit Cvent.com, or
connect with us on Facebook, Twitter or LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181018005730/en/
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