TMCNet:  Cordial Welcomes CMO And VP Of Sales

[October 31, 2018]

Cordial Welcomes CMO And VP Of Sales

SAN DIEGO, Oct. 31, 2018 /PRNewswire/ -- Cordial, the foundation for tailored customer experiences, today announced they have named Stephanie Robotham as Chief Marketing Officer and Shea Stringert as Vice President of Sales. "From the outset, it was clear that Steph and Shea would make a phenomenal team," said Jeremy Swift, Cordial co-founder and CEO. "From the culture they will develop in our go-to-market functions, to their rigor and tenacity for our clients' success, we're very fortunate to add them to our growing team."

Cordial Logo (PRNewsfoto/Cordial)

Both Steph and Shea are seasoned go-to-market executives who have built world-class teams in several high-growth SaaS companies like Salesforce, Optimizely, and Adroll. Cordial recently announced their $15M Series B funding, was named one of Gartner's 2018 Cool Vendors in the Multichannel Marketing category, and has experienced 300% growth year-over-year. Steph and Shea will play key roles in the ongoing growth and success of Cordial.

"It's a privilege to join such an experienced team with rich domain expertise and a passion for our clients' success. I'm realy excited to partner with Shea to show the industry why Cordial is winning the hearts of both marketers and technologists at companies like REVOLVE, Tilly's, and 1-800 Contacts," said Steph Robotham, Cordial CMO.

As veterans of the email marketing space, Cordial founders Jeremy Swift, Chris McGreal, and Adam Gillespie foresaw early on how the industry would evolve and legacy solutions would become ineffective. With backing from investors Upfront Ventures, PeakSpan, and High Alpha, Cordial will continue to empower forward-thinking companies like MeUndies, Ancient Nutrition, and Freshly.

"This is a truly exceptional time to join the Cordial team as we continue to help companies embrace digital transformation and deliver tailored customer experiences," said Shea Stringert, Cordial VP of Sales. "There's a tectonic shift happening right now in the marketing technology space, and we're proving time and again that the shift away from legacy MarTech vendors is real and inevitable for leading brands."

Cordial was recently awarded San Diego's 2018 Best Places To Work and believes strongly in investing in talented, hardworking, and genuinely great people. They are hiring aggressively across the company and continue to expand geographically.

Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables marketers to collect, normalize, and activate real-time data from anywhere in the technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive bottom-line impact.

Corey Haines


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