[October 31, 2018] |
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PulsePoint and Hu-manity.co Partner on Consumer Data Ownership Movement for Healthcare Advertising
PulsePoint,
the leading global authority in programmatic health technology, and Hu-manity.co,
the company behind the #My31 movement to advance personal ownership of
data, today announced a partnership to enable how digital identity is
utilized across the internet.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181031005528/en/
The partnership between the companies has two immediate points of
impact. First, it shows a real-world way for people and brands to
partner around healthcare advertising data. And second, it opens up
Hu-manity.co's #My31 movement to enter the programmatic health
technology space, empowering people to claim their digital identity as
their property and to be compensated.
With the most intelligent health-centered view of the customer,
PulsePoint has pioneered radical health personalization™. The company's
data technology, Genome by PulsePoint™, accelerates the discovery and
activation of patients and providers across its programmatic health
platform. By combining consented health and other real-world evidence,
there is an opportunity to surface insights leading to faster diagnosis,
improving treatments and supporting better health outcomes.
"This notion of fair trade data is very powerful because people will
gain control of how their individual digital identitie are used," says
Richie Etwaru, founder and CEO of Hu-manity.co. "The result of this
partnership will have tremendous implications for a number of healthcare
use cases, from clinical trial recruitment to encouraging adherence."
Once enough users have chosen to opt-in to Hu-manity.co's #My31 app (Android
and iPhone),
individuals will be able to decide who can market to them as well as
what type of products or services they want to learn more about.
Whenever a person's data is used, that person would receive fair market
compensation for the value of that data.
"We believe we will be on the right side of big data history as we
explore ways to incorporate the Hu-manity ID into the 110 billion daily
opportunities PulsePoint executes between advertisers and publishers.
This will bring a new level of trust and transparency to advertisers and
users," said Sloan Gaon, CEO of PulsePoint.
About PulsePoint
PulsePoint is the leading global authority in programmatic health
technology. With the most intelligent health-centered view of the
customer, PulsePoint has pioneered radical health personalization™,
accelerating the discovery and activation of patients and providers for
real world outcomes, while helping publishers increase ad revenue
through actionable insights. PulsePoint's core competencies include
proprietary data capabilities, natural language processing, and reach
across digital devices. On the strength of these capabilities,
PulsePoint manages a successful programmatic exchange and content
marketing distribution platform for all industry verticals. Investors in
the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New
Atlantic Ventures (NAV), Patricia Industries, Updata Partners and
VantagePoint Capital Partners.
About Hu-manity.co
Hu-manity.co is the world's first and only organization developing human
rights and corollary sovereign laws in a decentralized manner on
blockchains. The company has headquarters in New Jersey, USA and
operates in multiple countries. The leadership team includes over two
dozen senior executives from Fortune 500 companies, academic scholars,
and senior policy advisors from North America, Europe, Australia and
Africa. The vision of Hu-manity.co is a world where the next generation
of human rights and policies emerge from a balance of centralized power
and decentralized technologically empowered communities. The mission is
to create the 31st Human Right in a decentralized manner as an example
for other organizations and visionaries to follow.
31st Human Right:
"Everyone has the right to legal ownership of their inherent human data
as property."
For more information please visit https://hu-manity.co.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181031005528/en/
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