[December 11, 2018] |
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Olapic Enhances Content in Motion, Helping Brands Streamline and Optimize the Distribution of Short-Form Video
Olapic today introduced a number of new features to the Content
in Motion™ platform, improving how enterprise organizations create,
share and distribute short-form videos to drive customer engagement,
conversions and brand awareness. The Content in Motion platform helps
brands easily transform existing imagery and videos into high-impact,
engaging and timely short-form videos that are optimized for social
channels, removing the barriers of time, cost and creative exhaustion
often associated with video creation.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20181211005112/en/
The Content in Motion platform helps brands easily transform existing imagery and videos into high-impact, engaging and timely short-form videos that are optimized for social channels, removing the barriers of time, cost and creative exhaustion often associated with video creation. (Photo: Business Wire).
With the new updates, Olapic continues on its path of building an
enterprise-friendly platform that helps both creative and marketing
teams make more efficient use of their visual assets. Customers have the
ability to easily test and tweak variables to optimize content for any
audience, and engage consumers in the place where they spend a ton of
time - social, without compromising brand fidelity or consistency.
New features are designed to help make the process of creating, sharing
and distributing on-brand video more scalable and include:
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User Admin Management: Marketers can now assign user levels to improve
workflow friction related to accessing, editing and distributing video
assets across an enterprise organization. Admins may enable members of
their extended team to download existing video content and deploy it
across social channels, create new videos through the platform, and
create template requests and videos.
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Vieo Variations: Teams can now create up to five variations of their
short-form videos, with a single click, to test various creative
elements including colors, images, text and calls-to-action (CTAs).
Brands not only dramatically reduce the time needed to develop
different versions of videos, but can more quickly test and iterate
their videos with target customers and markets to determine their
best-performing video content.
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Color Variations: Customers can optimize campaigns by iterating
various CTAs and testing a variety of creative options by changing
colors, fonts and backgrounds - without compromising brand guidelines
and brand fidelity.
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Branded Elements: Enables teams to create custom templates based on
brand guidelines for consistently branded video content.
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Inspiration Gallery: Explore a wide variety of engaging examples of
Instagram stories and In-Feed video examples to spark inspiration for
templates. Customers can easily discover and use inspiring designs by
selecting a video and creating a pre-populated template.
"Scaling the creation, sharing and distribution of video across an
enterprise organization is a challenge and we've made this process more
fluid, intuitive and timely with Content in Motion," said Pau Sabria,
executive director and co-founder of Olapic. "Creating short-form video
for social is an iterative process that requires testing, learning and
acting fast without compromising brand consistency. Olapic helps brands
define their short-form video strategy, design inspiring branded
templates that drive engagement and conversion, and removes the
challenges and costs often associated with trying to create video at
scale."
To learn more about the Content in Motion platform, or to see how brands
can use it to scale their short-form video production, visit http://www.olapic.com/content-in-motion/.
About Olapic Olapic is an innovator in visual content
solutions for user-generated, influencer-generated, and brand-generated
visual content. Olapic enables brands to generate, curate, enhance and
distribute authentic, brand-relevant visual content across the entire
customer journey driving engagement and performance, at scale, for
hundreds of the world's top brands. Olapic is a wholly-owned subsidiary
of Monotype Imaging (News - Alert) Holdings, Inc. (Nasdaq: TYPE) For more information
on Olapic, visit www.olapic.com.
About Monotype Monotype empowers creative minds to build and
express authentic brands through design, technology and expertise.
Further information is available at www.monotype.com.
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Instagram
and LinkedIn.
Olapic is a trademark of Olapic Inc. registered in the U.S. Patent and
Trademark Office and may be registered in certain other jurisdictions.
Monotype is a trademark of Monotype Imaging Inc. registered in the U.S.
Patent and Trademark Office and may be registered in certain other
jurisdictions. Content in Motion is a trademark of Olapic Inc. and may
be registered in certain jurisdictions. All other trademarks are the
property of their respective owners. ©2018 Monotype Imaging Holdings
Inc. All rights reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181211005112/en/
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